Featuring Quick Service, Fast Casual and Casual Dining Restaurant Brands
V12, a leading provider of customer acquisition solutions, announced the launch of its Restaurant Intender Database, the industry’s largest and most inclusive database of consumers actively shopping for quick service, fast casual and casual dining restaurant options. The in-market database is an integrated component of V12 Velocity, the company’s end-to-end customer acquisition package featuring first and third-party data integration, analytics and omnichannel program and campaign delivery.
Powered by V12 Signals technology, V12’s intender database was built over a three-year time span using proprietary mobile location intelligence, browsing behavior and in-market behavioral triggers.
“One of the biggest challenges restaurant owners and marketers face is cost-efficient customer acquisition and retention. However, the existing marketing ecosystem has been highly ineffective due to the lack of effective data sources and real-time, actional consumer insights,” said Andy Frawley, CEO of V12. “V12 has developed a remarkably powerful solution to identify high quality prospects for acquisition based on behavioral indicators and in market intent.”
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The three pillars of V12’s Restaurant Intender Database include:
- 80 million monthly consumers who are actively browsing online for restaurants and dining options. V12 provides visibility into behavioral data and searches occurring on over 90% of internet-connected devices.
- 17 million monthly consumers visiting restaurants including quick service, fast casual and casual dining establishments. Unlike other mobile solutions which only target the device, V12 Signals proprietary mobile location intelligence connects devices to actual consumer identities.
- 27 million new movers looking for new dining options in their local area.
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“Consumers are eating away from home more often and are looking for a range of dining options to fit their lifestyles. As they research online or visit dining establishments, we are able to capture these signals and provide restaurant marketers a wealth of insights into who they should be targeting for acquisition or retention” said Anders Ekman, President of V12. “We are extremely excited to bring our restaurant intender solutions to market and are encouraged with the high engagement rates and reduced acquisition costs our clients are enjoying.”
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