Activates Infutor Consumer Identity Data On its Lead Distribution Platform

Infutor ID Max Data will Enable Clients to Boost Lead Gen Data Quality

Consumer identity management expert Infutor announced that, a lead distribution software provider, has activated Infutor’s ID Max consumer identity data on its platform. Access to Infutor ID Max data will help’s lead generation, digital marketing and publisher clients better score and route their leads.

“Our platform helps marketers automate their lead generation business and providing direct access to Infutor’s robust identity data will help our clients optimize their lead gen programs with better scoring and routing – and even remove bad leads,” said Scott Hettman, sales and marketing director at “We are thrilled that our clients will have the opportunity to leverage integrated real time data quality enhancements to optimize lead routing.”

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With a single consumer data point, e.g., name, address, phone, mobile or email, Infutor ID Max instantly scores and delivers complete identity data on each inbound lead as well as attribute enhancements that enable personalized profile development.

“Successful lead generation programs require robust lead quality data and we are excited about this collaboration with,” said Gary Walter, CEO of Infutor. “Being able to more effectively qualify leads within the platform will help’s lead generators save time and optimize value.”

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ID Max leverages Infutor’s TrueSource™ Identity Graph featuring 260 million consumers and 97.5 million daily updates compiled from deterministic, authoritative and permissible data from numerous privacy and security-compliant sources. The additional identity markers help marketers improve lead quality, form conversion rates, and lead attribution.

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