Janrain Unveils Next-Gen Customer Identity Management as a Service (IDaaS) Offering

Janrain Identity Central Accelerates Implementation of Customer Identity and Access Management (CIAM) from Weeks to Minutes

Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced Janrain Identity Central, which allows companies to provide comprehensive customer registration, authentication, single sign-on, preference and consent management, as well as self-service account recovery significantly faster, with less effort and at lower cost, while accommodating the largest and most sophisticated use cases within Global 1,000 enterprises.

Janrain Identity Central allows:

  • Developers to add Janrain’s full suite of centralized enterprise-grade identity services to their applications in just minutes–new identity features can be activated centrally without any application code changes
  • API-first, rapid development supporting Continuous Integration and Continuous Delivery (CI/CD)
  • Consistent, interoperable, secure, core capabilities by using the latest open industry standard, OpenID Connect, and its self-certification program
  • Centralized policy administration and enforcement
  • Integrated identity analytics for experience optimization (registration abandonment) and security (fraud)
  • Verified identity for easy access to downstream API services

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Ever since its involvement in establishing the OpenID Foundation and contributing to the initial OpenID specifications, Janrain has distinguished itself by not only embracing open standards, but also innovating on top of them.

Janrain Identity Central uses OpenID Connect, a simple identity layer on top of the OAuth 2.0 protocol that allows clients to verify end-user identity and obtain basic profile information about that user in an interoperable manner. Janrain Identity Central delivers a suite of out-of-the-box, omnichannel consumer experiences (e.g., registration, login, preference and consent management) that address mission-critical requirements around privacy, access control, security and compliance. These experiences are optimized for web and native mobile applications across all platforms. An application can be connected to the Janrain Identity Cloud with a simple OpenID Connect request, opening up the full arsenal of Janrain’s market-leading CIAM functionality with only minutes of development effort.

With Identity Central, customer experiences (CX) are available on any channel, be it web, mobile or connected devices for the Internet of Things (IoT), and feature a highly user-friendly and rapidly deployable design based on years of industry experience. Brand owners receive a selection of well-proven registration, login, profile management, consent center and preference center experiences. These experiences can be customized to match the branding of any website or digital application, including colors, logos, graphics and text fields.

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Customers can easily and quickly evoke, re-use or modify customer experiences across hundreds of applications and all of a company’s locations globally. Deployment and maintenance efforts go from weeks to minutes, and existing forms, business logic, workflows and policies can be reused for new applications with no development effort for brand owners.

“With Identity Central, Janrain now offers full consumer IDaaS, that gives businesses improved end user experiences as well as access to backend data management functionality, allows companies to implement enterprise-grade identity management in a fast and flexible way,” says John Tolbert, Lead Analyst at KuppingerCole. “Janrain Identity Central makes complete CIAM available as a cloud-based service, which provides the versatility and agility that enterprises are looking for in today’s rapidly evolving markets.”

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“We are excited to see OpenID Connect being leveraged by Janrain with their Identity Central offering. OpenID Connect and its self certification option is proving to be a global game changer in identity management,” said Don Thibeau, Executive Director of the OpenID Foundation. “Open standards like OpenID Connect are the key to enabling easy-to-use and powerful cloud-based services and create a secure and interoperable digital identity ecosystem across vendor boundaries.”

“Identity Central allows our clients to focus on developing differentiating applications for their consumers and use our Identity cloud services to take care of all things related to customer identity management,” said Jim Kaskade, CEO at Janrain. “We provide the customizable consumer identity experiences as a service, with 99.999% availability, guaranteed linear performance, industry-leading security, and the most extensive list of certifications in the industry, so our enterprise customers can focus on their business.”

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