Agreement Between Experian and Audiens for the Distribution of Data in Italy

MTS Staff Writer

January 22, 2019

Experian Data Will Provide a Complete Representation of the Consumption Dynamics of the Italian Market

Experian, world leader in information services for marketing and for the prevention of credit and fraud risks, has partnered with Audiens, a leading technology company in data management services, with the aim of enhancing Audiens’ database with insight on the Italian population.

“We are pleased to start a partnership with an important and international brand like Experian. Data quality is a strategic driver for campaign effectiveness, so we are happy to strengthen our offer with their data ”

The partnership will combine Experian’s data and powerful modeling system, which is capable of analysing vast amounts of information sources into useful insight, with Audiens technology platform. This means that Experian’s insight will now be available on the main Demand Side Platforms, such as AppNexus, DBM, The Trade Desk, Adform, Adobe…etc. It will help companies further refine and improve their media plan targeting and deliver more cost-effective data-driven campaigns.

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“We are pleased to start a partnership with an important and international brand like Experian. Data quality is a strategic driver for campaign effectiveness, so we are happy to strengthen our offer with their data “, says Marko Maras, founder of Audiens.

“We have found a reliable platform in Audiens that opens up new channels for distributing our data and improving our offerings to all brands and their media centers”, says Experian’s Digital Account Director Italy, Giuseppe Scarpati.

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Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.

We have 16,500 people operating across 39 countries and every day we’re investing in new technologies, talented people and innovation to help all our clients maximise every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.