Attendify Launches Attendify For Virtual Events Platform; Boosts Industry Resiliency

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Attendify, the leading provider of self-service event applications and event data management tools, announced the launch of its newest platform, Attendify for Virtual Events. Combined with its industry-leading mobile app, Attendify’s goal is to transform the in-person, virtual and hybrid event experience.

“The first lesson we learned was that a virtual event is different,” said Michael Balyasny, CEO of Attendify. “You can’t recreate the in-person experience virtually, it just doesn’t work. That’s why we’re thrilled to launch our virtual events platform, providing an entirely unique virtual experience. This is a completely new product that we started on in April when we were rocked by COVID’s impact on our clients and their events. While the aftermath hasn’t gone away, we’re glad to have built something meaningful for the industry we love and have been part of for eight years.”

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Attendify’s goal for its new platform is to help make the industry resilient. Whether it’s a future economic shock, another health crisis, or even a major industry strike, the event industry can’t be as susceptible to future shocks that are completely out of an organizer’s control. Today, Attendify took a big step in this positive direction with Attendify for Virtual Events by building a modern virtual experience that engages the attendee’s attention like a traditional event would, without requiring them to physically travel to the event’s location.

Attendify for Virtual Events is built from the ground up using many of the tools and systems that have made Attendify the innovative force that it is, enabling the company to move quickly and build a product that’s proven and reliable from day one.

“Hybrid and virtual events must be every bit as valuable as in-person events,” said Balyasny. “They must be immersive and allow attendees to network, learn and engage in a way that feels natural. These events are about leveraging technology in a strategic and meaningful way. Having already proven the value of our mobile platform, we knew we were uniquely positioned to redefine and create a positive and engaging event experience no matter the structure.”

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Attendify for Virtual Events include:

  • Intuitive interface: Attendees can log in, create and manage their profile, search for content, watch sessions and interact with sponsors, speakers and other attendees. Once logged in, attendees see a holistic view of the event with the platform’s Town Hall feature. From there, they will experience a single community in which everyone can interact – some in-person using mobile and others remote using the virtual platform. In the future, remote attendees will be able to have one-on-one video conversations with sponsors, speakers and those attending in person.
  • Ease of customization for event planners: For organizers, the most exciting part of the new virtual product is its integration with the Attendify platform, allowing for a hybrid (in-person and virtual) event from day one. Attendify for Virtual Events offers an easy way to plan events, invite and onboard attendees, and manage speakers for all event types: in-person, virtual or hybrid. Event planners can configure their event once and automatically gain access to the three experiences.
  • Hybrid ready from the start: Once a customer is signed up, they will get the virtual platform and top-rated mobile event app immediately – no adding of extra tools or subscriptions. This allows for attendees to connect to a single community regardless if a customer is hosting a virtual or hybrid event.

Attendify has been in the event technology space since 2013. Its software has powered more than 6,000 events for more than 2,500 customers with a collective total exceeding 8.5 million attendees. More than 600,000 event planners are signed up with Attendify to create and manage events.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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