EnterWorks Partners with Amplifi, a Leading Information Management Consultancy, to Enable Businesses in Content for Commerce Initiatives

EnterWorks, the leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, announced a strategic partnership with Amplifi, the leading provider of MDM strategy and implementation services. The partnership brings to bear Amplifi’s diverse capabilities – expert advisory, strategy, consultancy and delivery offerings for all aspects of data improvement – in implementing the EnterWorks Enable platform for companies undertaking data and commerce transformations.

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As B2B digital initiatives approach a pace until recently only seen in B2C commerce, mastery of data and content are essential in implementing effective data management systems to support multiple domains such as product, customer, supplier, asset, and location. For both B2B and B2C companies, the increasing personalization of content demands agile data modeling and data management as found in a multi-domain MDM solution such as EnterWorks Enable. Similarly, software and services teams must have deep skills and experience to guide companies that are new to digital transformations as well as those on the leading edge.

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“Our strategy focuses on the B2B2C Value Chain, enabling manufacturers, distributors, member groups, and retailers alike while bringing them closer together as collaborative networks. We are pleased that Amplifi not only has MDM and PIM strategy and consulting expertise but also understands the importance of B2B2C commerce from their extensive omnichannel consulting and implementations across industries. Companies compete on commerce with quality and differentiated content and need partners who can deliver on the promise of MDM and PIM as value drivers for their businesses,” said Rick Chavie, CEO, EnterWorks.

“At Amplify, we have worked with some of the top brands in B2B and B2C on transforming mission-critical enterprise initiatives through omnichannel commerce and digital projects. Successful digital initiatives start with a foundation of enterprise content that is accurate, up-to-date and accessible across commerce channels. With the Enable platform, a robust, agile data management tool that has proven itself in the market, EnterWorks and our partnership with them positions us for great mutual success in driving digital transformations,” said Corey Mellick, CEO.

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