Sourcepoint, a leading privacy compliance platform for the digital marketing ecosystem and a member of Oracle PartnerNetwork (OPN), announced its collaboration with Oracle Cloud Customer Experience (CX), Oracle’s suite of customer experience products. Sourcepoint has formed a relationship to help Oracle customers protect consumer privacy and manage compliance and user consent. Sourcepoint will also join Oracle CX’s ISV Partner Advisory Board to help shape the direction of their products and partner programs.

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In today’s complex and dynamic regulatory environment, companies are increasingly taking a proactive approach to privacy by offering their customers greater transparency into and control of their data. Sourcepoint offers a fully customizable compliance management platform that allows companies to capture, manage, and optimize customer privacy preferences across a range of channels, including web, apps, AMP, and even emerging areas such as OTT and audio. Using Sourcepoint’s platform, Oracle customers can optimize the privacy experience while leveraging compliant consumer data to strengthen customer relationships and deliver more relevant customer experiences.

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“Today’s connected and data-rich world requires a new attention to privacy, and Sourcepoint will help our joint customers proactively understand and manage customer privacy. Our collaboration with Sourcepoint will allow Oracle customers to help ensure brand safety and privacy compliance, further strengthening their relationship with customers wherever they interact with them,” said Stephen Fioretti, vice president, CX Strategic Partnerships, Oracle Cloud CX.

“The demand for relevant experiences has never been greater—and so has the demand for actionable data. Through Sourcepoint’s solutions, businesses can engage customers in a dialogue around their digital data and optimize experiences accordingly. We are excited to partner with Oracle to provide companies with the privacy tools and resources to create seamless, personalized customer experiences,” said Ben Barokas, CEO, Sourcepoint.

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