Helps businesses utilize data and comply with regulations. Creates an environment to maximize ad performance by promoting the use of CAPI
transcosmos and Priv Tech, Inc. announced the joint release of Privacy Consulting Services, launching in December 2025. This service helps companies leverage data while complying with privacy regulations applicable to digital marketing in Japan and abroad.
This offering supports clients in revising their privacy policies—essential for deploying Conversion APIs (CAPI), which are key to maximizing advertising performance—while mitigating risks in data utilization. By creating an environment that enables companies to fully harness marketing data, they can enhance targeting accuracy and improve return on investment (ROI). Combining transcosmos’s expertise in executing marketing solutions with Priv Tech’s strength in privacy technologies—the company’s key competitive advantage—the two companies provide comprehensive support across privacy protection, advertising, and technology. This collaboration empowers clients to promote data utilization and boost performance effectively.
Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?
Complex regulations and challenges in data utilization
With the tightening of privacy regulations—including the Act on the Protection of Personal Information, the Telecommunications Business Act, GDPR, and CCPA—traditional policies are no longer sufficient to meet privacy protection requirements in today’s digital marketing landscape. At the same time, increasing targeting accuracy and maximizing ad performance requires accelerating AI learning processes across platforms. This makes it critical to prepare and utilize first-party data, such as conversion (CV) and event data transmitted via CAPI. However, revising privacy policies to comply with increasingly complex regulations has become a major bottleneck for many businesses seeking to deploy CAPI and fully utilize data.
End-to-end services in collaboration with Priv Tech
To help businesses overcome these challenges, transcosmos partnered with Priv Tech—a leading company with a proven track record in data protection and privacy-enhancing technologies. By combining expertise in privacy technologies, advertising and marketing, and technology deployment—the areas that the two companies specialize in—transcosmos and Priv Tech deliver end-to-end support—from building privacy protection systems to deploying technologies such as CAPI—helping businesses clear hurdles.
Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity
Service menu examples
- Support for revising privacy policies to comply with new regulations
- Support for revising privacy policies to comply with the Japanese privacy acts
- Development of cookie policies (site scan and template creation)
- Deployment of a consent management platform
- Compliance support for the Telecommunications Business Act
Expected outcomes
- Increased customer trust and enhanced brand value
- Effective use of marketing data and higher ROI
- Prevention of privacy risks and online backlash
- Competitive edge built on privacy protection
transcosmos remains committed to helping businesses achieve sustainable growth by delivering optimal solutions to address client challenges.
