SRAX Continues its Global Expansion of BIGtoken, Enabling Consumers in the EU to Own and Earn from their Digital Data
Global data payment features have been released enabling all users to earn from their data
SRAX, Inc., a digital marketing and consumer data management technology company, announces the launch of its BIGtoken platform within the 28 member countries of the European Union (EU).
SRAX’s entry into the EU’s €40.5 billion ($44.7 billion) ad spending market enables European consumers to extract value for the use of their data by being paid for their data through the BIGtoken application. With BIGtoken, European consumers can profit from the data marketplace along with the manufacturers, consumer product companies, marketing firms, and brands that use BIGtoken to collect accurate information about consumers while operating in the standards of GDPR.
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In addition, SRAX announces that it has enabled data payments for all BIGtoken users outside of the United States. This expansion comes just a few months after the company began offering cash and gift card data payments to U.S. users in exchange for their data. Moreover, SRAX plans to offer BIGtoken in multiple languages to ensure all users are able to take control of their data, no matter what language they speak.
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“With the addition of the EU markets, SRAX is excited to complete the global rollout of BIGtoken,” said Kristoffer Nelson, COO at SRAX and co-founder of BIGtoken. “With our rapidly growing worldwide user base, we now have the largest footprint in the global market for enabling consumers to have control and compensation for their data. We believe data rights are human rights, and people all over the world should have transparency, choice, and compensation for their data.”
BIGtoken continues to revolutionize advertising and data management for both consumers and advertisers all over the world. BIGtoken rewards consumers for participating in the sales of their digital data and, in turn, is able to generate high-quality data for advertisers that will pay a premium to have access to better, machine learning verified information for their campaigns.
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