DiRx adopts Glassbox’s solutions to enable frictionless pharmacy-to-patient digital journeys

Glassbox, the leading provider of digital experience analytics for web and mobile applications, announced that DiRx, an online pharmacy for FDA-approved generic medicine, has selected Glassbox to enhance its customers’ digital experiences. DiRx will leverage Glassbox’s technology to achieve streamlined, frictionless experiences and industry leading, prescriber-authorized, pharmacy to patient digital journeys, better positioning the company, through the application of Consumer Behavior Analytics, to its mobile and web services.

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“We’re excited to assist DiRx in their mission to improve medication accessibility and affordability for all, whether or not someone has insurance, focusing on underserved communities. Through optimized digital journeys and customer experience, DiRx will improve its ability to cut down cost of life-savings medicine and pass more savings on to consumers.” said Yaron Morgenstern, CEO, Glassbox. “Digital Experience Intelligence continues to be essential to enterprises in reaching their goals, and this partnership represents a tremendous step forward for digital CX’s role in healthcare tech.”

Glassbox’s solutions will enable DiRx to improve Conversion Rate Optimization (CRO) by quickly identifying select business flow blockers. DiRx will gain meaningful understanding of consumer behavior through user and aggregate level reporting, quickly locate and review customer sessions to provide better service and increase First Call Resolution (FCR) and satisfaction as they are able to resolve customer struggles and quantify issue via Voice of the Customer (VoC) integrations.

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“Health care is perceived as a burden category, and unfortunately most of the digital interactions are still lacking, compared to other industries. Through our partnership with Glassbox, we aim to better support individuals switching their prescriptions to our secure eCommerce platform, ensuring a frictionless experience. Glassbox gives us incredible insight into digital interactions, so we can efficiently optimize our platforms – in a way that addresses the most critical gaps first – reducing the time to value.” said Simone Grapini-Goodman, Chief Marketing Officer, DiRx.