Google’s New Program Consolidates Where Advertisers Find Integrated Mobile Measurement Partners
Kochava Inc., the industry leader providing holistic measurement solutions for mobile and connected devices, is part of the new Google Measurement Partners program.
Google is consolidating their various categories of partners in one location under the Google Measurement Partners page. Kochava has been a long time measurement partner of the popular advertising platform, providing customers with Google’s attribution data. Last year, they were also named an App Attribution Partner, meaning Kochava is integrated with and approved by Google to measure Google Ads campaigns. Through Kochava, marketers gain meaningful insight into ad campaigns run on the Google platform.
“The value of measurement with Kochava is that you are able to leverage granular Google Ads campaign insights across all the tools within the Kochava platform,” said James Benoit, senior manager of product operations at Kochava.
Although Google is known for their analytics, Kochava enables marketers to compare mobile ad campaigns against other platforms and also obtain a deep understanding of user and audience behavior. Kochava customers have access to the Google API to obtain additional data about their campaign activity, such as timestamps and app download initiation times, useful in detecting mobile ad fraud.
Benoit looks forward to further integrating Kochava features with Google: “This involvement paves the way for a deeper integration with Google and supporting more areas of their initiatives globally.”
The Google Measurement Partners program is part of a larger rebranding effort that Google has embarked on. In recent weeks, they have announced the consolidation of their primary ad products.