Mobile Marketers Can Now Leverage Various Channels of Customer Communications, Such as SMS, Social Messaging Apps and More, to Craft Engaging Customer Experiences That Drive Reliable Long-Term User Retention and Customer Satisfaction with Reliability and Dependability

The leading mobile marketing automation platform, CleverTap, announced it has chosen, Vonage, a business cloud communications leader, to enable additional user engagement channels directly from CleverTap’s mobile automation platform via Nexmo, the Vonage API Platform. With this partnership,  clients can easily build personalized omnichannel communications experiences throughout the entire customer life cycle at scale, creating valuable customer relationships and enhanced engagement.

Consumers today interact with brands through multiple touchpoints. 90% of consumers start a task on one device and finish it on another. As consumer behavior changes, marketers need to adapt and evolve their engagement strategies to ensure a seamless customer journey. To deliver a holistic customer experience, marketers need to eliminate data silos, orchestrate consumer journeys across channels, and engage with the customer through the most relevant channel based on preference.

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“CleverTap provides some of the world’s largest companies with the best-of-breed mobile marketing solutions to help them create a seamless customer experience”, said Sunil Thomas, co-founder and CEO of CleverTap. “Nexmo’s proven expertise in the cloud communications space, combined with its ability to swiftly leverage the latest technological advances, makes Nexmo a key partner for us. CleverTap customers can focus on building differentiated engagement strategies that win without having to worry about operational issues such as security, deliverability, and reliability.

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“Vonage’s partnership with CleverTap empowers customers to engage with their users through the right channels with the right message at scale and provides a superior experience that drives long-term user retention and revenues,” said Omar Javaid, Vonage Chief Product Officer. “The ability to auto-segment users in real-time based on their propensity to respond positively to a specific message on a favorable channel is what makes this partnership unique.”

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