Intelligent Engagement Platform unlocks the power of personalisation for every marketer – no data science degree needed

NGDATA announces a new platform that transforms marketers’ ability to tailor campaigns to individual consumers, enabling them to set up data-rich, insight-driven customer campaigns in minutes rather than weeks.

NGDATA’s Intelligent Engagement Platform (IEP) has been engineered to overcome the challenges of turning huge volumes of data into individually tailored campaigns which create a unique experience for each customer.

Traditionally many organisations have struggled to stitch together data from various sources to gain a true picture of consumers. What’s more, brands often lack the tools needed to connect every customer interaction across a growing range of channels, making it difficult if not impossible to adapt interactions with timely and accurate data. Finally, businesses in every sector are facing a chronic shortage of data science skills needed to turn data into actionable insight that result in revenue.

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The Intelligent Engagement Platform enables any marketer to supercharge their omni-channel interactions with rich and comprehensive insight on the unique Customer DNA of each individual. The IEP provides a simple and intuitive user interface that enables marketers to design and manage holistic, contextualised and individually-relevant campaigns at the push of a button. An evolution of the NGDATA CDP (Customer Data Platform) product, the IEP builds on these capabilities to further develop self-service analytics, orchestration capabilities and ‘out of the box’ use cases to facilitate faster time to market.

“Customers expect a highly personalised relationship with brands, but all too often businesses are drowning in data and unable to get the right message to the right person at the right time,” said Doug Gross, CEO at NGDATA. “Turning data into insight has traditionally been a job for specialists, and it can typically take around a week to set up a new customer-focused campaign with all the relevant metrics.

“NGDATA’s Intelligent Engagement Platform makes it simple and fast for any marketer, even those without data and technical skillsets, to design and implement customer-centric campaigns for a huge range of use cases to deliver on marketing goals. What we’ve added with the IEP is an intuitive push-button approach to using this insight to achieve specific goals.”

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The new capabilities enable marketers to set up and manage individualised customer experiences in minutes, and to visualise audiences and measure consumer sentiment in real-time. They can also refine metrics as they go, ensuring the most accurate, relevant and timely experiences are recommended automatically by the IEP. The extensive possibilities presented by the IEP include ‘out of the box’ solutions to solve common marketing pain points, such as: driving customer acquisition in financial services, increasing the average transaction value in retail, and running customer retention and loyalty programmes in telecoms and hospitality contexts.

Geert Van Mol, CDO at Belfius, one of Belgium’s top ten banks and long-standing NGDATA customer, adds: “The new NGDATA platform will put customer analytics and AI in the hands of our marketers and will help our marketing organisation to play in a whole new league by delivering the most effective and hyper-personal customer engagement in real-time on a daily basis”.

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NGDATA’s Intelligent Customer Engagement Platform is centred on three core capabilities:

• Unified Customer View, that provides a holistic, contextualized Customer DNA.
• Real-Time Omni-Channel 1:1 Interactions, enabling marketers to supercharge channel and execution systems with real-time actionable insights into individual customers, thereby maximizing targeting precision.
• Self-Service Analytics and Machine Learning, including capabilities such as audience clustering and lookalike modelling to discover, analyse and predict emerging opportunities from customer data. This enables marketers to deliver more relevant customer experiences.

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