Outfit7 Deploys Anodot’s AI-Powered Analytics to Ensure Optimal Experience for 350 Million Users

By PRNewswire On Mar 16, 2018

Outfit7 Deployed Anodot to Ensure, Best User Experience by Closely Monitoring and Rapidly Identifying Potential App Performance Pitfalls Before They Affect Users.

Anodot, the AI-powered analytics company, announced its partnership with Outfit7 Limited, the world’s fastest-growing multinational family entertainment company. Outfit7 deployed Anodot to help ensure the best user experience for its 348 million active monthly users by closely monitoring and rapidly identifying potential app performance pitfalls before they affect users.

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“The greater success we have, with millions of active players, the greater the challenge we have faced. With our knowledge and Anodot’s help, we have been able to anticipate and address challenges so that users can enjoy a seamless gaming experience,” said Jure Grom, Senior Software Engineer, Outfit7.

“Gaming is uniquely user experience-focused and is especially susceptible to crashes and micro-glitches that impact performance and revenue. The dynamic and highly-complex gaming ecosystem makes comprehensive pre-launch testing almost impossible. Anodot enables Outfit7 and other gaming giants to continuously track business and technical data and receive real-time alerts of incidents,” said David Drai, CEO, Co-founder, Anodot.

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With over 7 billion downloads and nearly 350 million active monthly users, Outfit7 has become the gold standard for family entertainment apps. Yet such massive app uptake and usage creates unique challenges for Outfit7’s engineering team. Daily backend and app version updates translate into countless moving parts, all of which must work together perfectly to ensure an optimal gameplay experience and user engagement. Anodot constantly tracks Outfit7’s business data, detecting drops in user activity and app performance. Then seamlessly correlating this data with other relevant metrics to present the full story for any business incident in a way that the team can recognize and act upon.