As Sectors of Economy Begin to Reopen, Leader in Location Intelligence Uses OmniSci Accelerated Analytics to Help Business and Government Officials Make Better Decisions Faster

Doors are opening and people are beginning to return to stores, salons and restaurants. Using the OmniSci accelerated analytics platform, location intelligence leader Skyhook is assisting the effort, helping businesses and public agencies combine mobility data with data from a myriad of other sources to better understand population movement as the reopening process is implemented.

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Skyhook operates the world’s largest independent location network consisting of 5.1 billion geolocated Wi-Fi hotspots, 200 million cell towers and a global portfolio of actionable venues. By aggregating data that is generated by this network together with other data sources and then analyzing it through the OmniSci platform, Skyhook creates mobility indexes that anonymously measure itinerancy (how much devices move around) and endemism (how local a population remains). These measures are critical factors in determining how effective policies are at keeping people distant, and therefore how quickly parts of the country can reopen.

From the beginning of the COVID-19 crisis, Skyhook’s solution has been used to show how well stay-at-home orders were—or were not—working. Its ability to query, filter and render billions of rows of data in milliseconds, thanks to OmniSci’s parallel processing capabilities, permit global-to-local data analysis at local resolutions and data densities that are far higher than other platforms.  This provides insight into this next critical phase of the public health response.

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“The models we build require the ability to analyze entire, very large datasets. We can’t afford to miss the needle because the haystack was downsampled or aggregated,” said Rich Sutton, head of Skyhook’s Geo team. “Only OmniSci has the capability to interrogate these massive datasets at the speed and scale our customers require.”

OmniSci, the world’s fastest analytics platform, uniquely harnesses the massive parallel processing capabilities of modern GPU and CPU hardware. Comprised of a lightning-fast SQL engine, rendering engine and interactive visualization system, OmniSci allows data scientists and data analysts to combine, filter and plot data into interactive maps, answering complex questions at the speed of curiosity.

Skyhook’s location insights are leveraged by a variety of customers, providing the keys to unlocking in-depth understanding of consumers’ behaviors and preferences. OmniSci’s accelerated analytics allow customers to monitor venue performance, analyze foot traffic patterns, learn about customer offline behavior and visualize data in a myriad of ways.

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“OmniSci is the platform that eliminates compromise,” noted David Bairstow, Skyhook Director of Product. “It combines speed, scale and visualization in one easy-to-use package, and has streamlined development and deployment for our engineering team. As our primary analytics tool, OmniSci is critical for easing our customers into complex datasets, so they can see enormous business value from the insights.”

“The next phase of the COVID-19 response is going to require business leaders and policy makers to have more data, more readily available, than ever before,” said Joe Lee, OmniSci’s Vice President of Global Sales. “We’re proud to partner with Skyhook in this effort, to help all of their customers make better use of data for quicker insights and better decision making.”

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