Toucan Receives an Industry Excellence Award From Dresner

Toucan Receives an Industry Excellence Award From Dresner

Guided Analytics pioneer Toucan received the 2022 Industry Excellence Award in the Business Intelligence category from Dresner Advisory Services. The annual Industry Excellence Awards acknowledge vendors who have achieved leadership position according to market studies in Analytical Data Infrastructure (ADI), Business Intelligence (BI) and/or Enterprise Performance Management (EPM). As such, Toucan is recognized as an Experience Leader and a Trust Leader in Business Intelligence.

The reports are based on data collected from users and provide a broad assessment of current usage, key drivers, technology priorities and future intentions. The studies also include an unbiased assessment of vendor performance based solely on the input of end users:

The Customer Experience model considers the real-world experience of customers who work with the solution on a daily basis and their feelings surrounding the product and technology.
The Vendor Credibility model considers a vendor’s relationship with customers, plotting perceived value for price paid against a calculated “confidence” score.

Marketing Technology News: MarTech Interview With Jason Seeba, Chief Marketing Officer at mParticle

The 2022 Industry Excellence Awards were presented to 29 vendors across six categories: Overall Leader, Customer Experience Leader, Technology Leader, Service Leader, Credibility Leader, and Trust Leader. Toucan was recognized as a leader in two categories.

Toucan, a Customer Experience Leader

Customer Experience Leaders are vendors who demonstrate high levels of sales and service, as well as product/technology. This is the case for Toucan, which since the beginning of the year has signed several dozen new customers (big companies, Fortune 500 and also mid-market SaaS companies). The year 2022 for Toucan will be highlighted by the release of the new version of Toucan, which will be the leader in Guided Analytics with more product capabilities on connections, data preparation, live data and “must haves” that allow customers to collaborate and make data actionable on a daily basis.

Toucan, a Trust Leader

Trust leaders are vendors whose customers reported a solid perceived confidence. As such, Toucan has attracted the trust of more than 180 companies, has already renewed more than a hundred contracts since January 2022, has an NPS of close to 50% according to an internal study and since 2014 has continued to consolidate its growth.

“Toucan has cornered the market on customer service and without them, we wouldn’t be where we are today.”  said Courtney Toller, App Developer of DC Power, a long time client and daily user of Toucan Guided Analytics.

We are thrilled that the service provided by our Guided Analytics platform, the work of our teams and the daily support they provide to our clients have been rewarded by the award of this independent analyst recognized in the data world. This encourages us to go further and offer new innovative functionalities and to continue developing technological partnerships” said Baptiste Jourdan, co-founder of Toucan.

Marketing Technology News: Scam Calls Abound: Consumers Want Transparency from Legitimate Brands Trying to Reach Them

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You Might Also Like