The team has welcomed Ben Poole as Head of Office in Singapore.

Fifty-five, a global data and analytics consultancy part of the You & Mr Jones BrandTech™ group announced it has continued to expand its global footprint with the launch of its Singapore office and the appointment of Ben Poole as Head of Office. Poole will lead the company’s expansion in Southeast Asia, helping businesses leverage data and technology to engage consumers better, faster, and in a more cost-effective way.

Poole joins fifty-five with two decades of digital marketing experience within WPP and most recently IPG, where he successfully grew their performance marketing agency in Asia. He will be tasked with leading fifty-five’s operations and growth in the Southeast Asia region as the company expands its regional footprint once again. He will be responsible for establishing fifty-five as the go-to partner as well as adapting fifty-five’s portfolio of services to local markets, in collaboration with the company’s global Expertise & Innovation team.

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“The pandemic has accelerated changes in customer behaviour, which has led to an explosion of data in terms of volume and velocity. Marketers in Southeast Asia are still struggling to reconcile, analyze and use it as a competitive edge. fifty-five brings to the region an amazing track record of delivering world-class data strategy, architecture, media advisory and customer experience optimization – customized, actionable and scalable data use cases that drive better business results.” said Ben Poole, Head of Office, Singapore, fifty-five. “We have a completely transparent business model and provide neutral advice and counsel to our clients. I am looking forward to tapping into fifty-five’s global expertise and experience to help our global clients and new prospects in the region.”

Rapid shifts in technology have dramatically changed the way people interact and engage with brands. Founded in 2010 by former Google executives, fifty-five strives to guide organizations to accelerate their digital transformation and ultimately provide a better experience to their customers, through a unique combination of focused consultancy, industry experience and brandtech/adtech expertise.

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Fifty-five’s decision to enter Southeast Asia comes off the back of the region hitting significant milestones during the pandemic: 40m consumers online, $100bn in online Gross Merchandise Volume and 62% year on year growth in e-commerce. With increasing diversification of investment into e-commerce marketplaces and platforms such as TikTok causing a proliferation of siloed data, alongside a fast moving privacy and data governance environment, the need for strategic thinking and prowess in data solutions in the region is greater than ever.

“We are thrilled that fifty-five is continuing to expand its global footprint with the opening of the Singapore office,” said Hugo Loriot, Partner, fifty-five US. “The marketing industry is changing all over the world and our expertise at fifty-five can help drive results, regardless of region.”

The opening of the Singapore office also follows fifty-five’s expansion in the US and continued growth of partnerships throughout the world. Fifty-five is headquartered in Paris with offices in London, New York, Geneva, Milan, and major cities across Asia. A global team of over 300 employees work with clients such as adidas, L’Occitane, LVMH, South China Morning Post, Cigna and Trip.com.

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