Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced today that BEC-Tero Radio under BEC-Tero Entertainment, Thailand’s largest media company, has selected Triton Digital to power the delivery, monetization, and measurement of its streaming audio content.

Through this partnership, BEC-Tero Radio will utilize Triton’s robust audio streaming network to deliver their high-quality audio content online, and Triton’s Ad Server to dynamically insert highly targeted audio ads into their streams. To support their monetization goals, BEC-Tero Radio will leverage Triton’s programmatic audio marketplace and audio SSP to make their online audio inventory available to media buyers in Thailand and around the world through both open and private marketplace deals.

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“BEC-Tero Radio recognizes the need to move fast with new approaches to doing business in this fast-evolving media landscape. We are proud to partner with Triton in being the first to offer programmatic audio services in Thailand by leveraging their world-renowned audio technology to meaningfully increase our reach and revenue,” said Lawan Chumsai Na Ayudhya, General Manager at BEC-Tero Radio. “We look forward to working with Triton’s knowledgeable global team to continuously evolve and grow our digital audio strategy.”

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“We are pleased to provide BEC-Tero Radio with the tools they need to deliver, monetize, and measure their digital audio streams,” said Benjamin Masse, Managing Director, Market Development and Strategy. “We look forward to supporting BEC-Tero Radio in providing an enhanced, engaging listening experience for their audience, and in helping them achieve a higher return for their advertisers.”

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