Clix Inc., the free multi-platform streamer at the intersection of entertainment and technology, available in 120 million digital television homes, announced it has raised $10 million Series A funding from private investors. To advance its media innovation and consumer engagement, Clix has appointed former Amazon Anywhere and AWS architect and technical co-founder Robert Frederick as Executive Technology Advisor.
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Robert Frederick: “As a future-driven technologist that has envisioned the intersection of personalized content, integrated shopping experiences, live entertainment, Clix has the potential to benefit from lots of untapped business opportunities…”
“Robert is a forward-thinking product and consumer technology leader who will fast-track Clix’s streaming experience for viewers and advertisers taking our business to the next level of success across the media marketplace,” said Clix Inc. CEO and Founder, Ed Sullivan. “We’re thrilled that Robert brings his Sirqul digital team of ex- Amazon, Disney, Facebook, Sirius/XM, and Microsoft software developers and user experience experts to bolster the Clix team’s technology vision for mobile, web and linear Clix channels.”
Reflecting on Clix’s future growth plans, Robert Frederick said, “In the mid-90’s, while working at the MIT Media Lab, before working at Amazon, I joined a team that pioneered web-based, interactive cinema and television projects. These experiences were social, viral, and compelling in ways that still have not been seen on the most popular streaming platforms to date. As a future-driven technologist that has always envisioned the intersection of personalized content, integrated shopping experiences, and live entertainment, Clix has the potential to benefit from lots of untapped business opportunities across the multi-platform ecosystem of consumer marketing and entertainment.”
Clix streams to more than 100 million online viewers monthly with distribution on every screen for mobile, web and home consumption: along with the company’s web, iOS and Android distribution, Clix is available on over 80 long-form linear channels on Roku, Apple TV, Amazon Fire TV, IMDb TV, Box One, LG Smart TV, and all Plex TV channels. It features original entertainment, lifestyle, humor and sports programming from award-winning producers as well as emerging talent. Clix also serves as a value-driven guide to the top performing streaming entertainment series and movies across networks and media companies.
“Clix is allied with the leading stakeholders in the streaming wars pointing consumers to watch what and where they wish,” said Stacy Jolna, Clix Inc. Chief Marketing Officer and founder, and a former top executive at TiVo, CNN, and TV Guide/Newscorp. “Our market differentiator: we are consumer connectors in an overwhelming sea of content and products. Our business model thrives because we are agnostic facilitators, using advanced technology to bring together entertainment-hungry fans with the best of Hollywood and Madison Avenue; emerging talent with the most exciting new products; and undiscovered as well as fan-favorite entertainment with leading streaming platforms across the marketplace.”
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According to a recent report in Fortune Business Insights, the global video streaming market size is expected to grow from its current $419 billion to more than $942.93 billion by 2028.¹
“Our focus is delivering content that becomes easy ritual-viewing on any device, any screen, anywhere because our audiences are proactive fans and pop culture aficionados who are active on social media,” said Patricia Sullivan, founder and Chief Creative Officer. “Clix is showcasing original productions like `Celebrity Sweat,’ `Expensive Tastes,’ `The Mom List,’ `Shondar the Lion Prince,’ and top `Now Streaming’ movies and series quick peeks. We look to delight and ignite dialogue so that our viewers become part of our programming landscape – an essential extension to the stories we tell on all platforms.”