Digital Billboard Pioneer Wow Media Launches Automated Booking Platform WOWNOW

Full-motion digital sign pioneer, WOW Media is pleased to announce the launch of WOWNOW — a first of its kind technology platform for short-term digital billboard campaigns across the WOW Digital Billboard Network.

Advertisers seeking to book campaigns in Los Angeles on WOW’s giant digital and full-motion billboards now have the unprecedented ability to contract campaigns instantly through WOWNOW worldwide. This new online platform allows clients to search available inventory and schedule billboard buys in sync with current events on WOW’s outdoor media network in and around LA’s hot spots, including SoFi Stadium, Los Angeles International Airport (LAX), the Kia Forum, and Interstate 405.

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“The media buying process was in need of modernization. WOWNOW allows clients around the world the ability to buy on the most coveted, elegant, and immersive digital billboard network in Los Angeles,” said WOW Founder and President Scott Krantz. “WOWNOW provides the tools to enable clients to purchase their own short-term media campaigns in the exact outdoor locations on the dates they choose within minutes, targeting thousands leaving a concert at the Kia Forum or a game at Sofi stadium.”

Wow Media’s impressive inventory of over 20 digital billboards in Los Angeles’ entertainment and travel hub is available on traditional programmatic platforms, but by utilizing WOWNOW buyers no longer have to search through a sea of other irrelevant media, with no guarantees of availability. With WOWNOW, buyers purchase WOW billboards in real time, in the location and time slot they want, without ever leaving their computer. WOWNOW is designed to make buying the most spectacular outdoor billboards in Los Angeles easy, straightforward, and guaranteed.

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