GameOn Entertainment Technologies Inc. , a leader in providing broadcasters, TV networks, OTT platforms, leagues, tournaments, sportsbooks and NFTs with white label fan engagement technologies around sports, TV and live events, is pleased to announce a signed, binding letter of intent to acquire real-time fantasy technology, FanClash, from London-based Inplay Labs. The move signals GameOn’s entry into the $18.6 billion fantasy sports and entertainment market, expected to reach $48.6 billion by 2027.
In consideration for the acquisition, GameOn will pay a purchase price of CAD$500,000, with CAD$200,000 payable in cash and CAD$300,000 payable in shares issuable at closing. The shares will be subject to contractual escrow for a period of up to 24 months from closing, with 25% released from escrow on each of the 6, 12, 18 and 24 month anniversaries of the date of closing. In addition, GameOn will grant InPlay an earn-out pursuant to which GameOn shall issue up to an additional C$500,000 in shares subject to the achievement of certain milestones and escrow pursuant to applicable laws.
Marketing Technology News: Anvil Launches Workflows to Automate Complex Webs of Paperwork
FanClash uses proprietary real-time fantasy technology to create innovative gameplay around live events. Leveraging their technology, a tournament like the World Cup can have 64 individual fantasy contests, as opposed to one tournament-long contest. Fans select four players for a single game, earning points for every pass, tackle, assist and other actions, not just goals. Fans enhance their chances via boosts to power up points or trade players in-game, all in real time.
FanClash was created by the team behind the hit app UFL, which boasted 1.6 million users and 14 million gameplays while being featured as the no. 1 sports app in 24 countries. GameOn will also acquire UFL’s technology as part of the deal, while bringing on InPlay Founder, Sohail Godall, as VP of Product and Head of Europe. GameOn will white label the real-time fantasy technology to broadcasters, TV networks, OTT platforms, leagues, tournaments, sportsbooks and NFTs to drive license and revenue share partnerships. GameOn plans to leverage the technology not only for sports, but for other verticals like reality TV, news and elections.
Marketing Technology News: MarTech Interview with Eddie Porrello, Director of Product at Amber Engine
“This acquisition fits squarely within our mission to further fan engagement for our global B2B partners in sports, TV and live events,” said GameOn CEO Matt Bailey. “FanClash’s real-time fantasy technology not only provides immediate new revenue opportunities, but also adds a stellar member to the team in Sohail Godall, heading up our European operations. This is the start of our M&A strategy in action, as we continue to seek first-class technologies, products and teams to drive our business.”
“I’m delighted to be joining GameOn’s mission,” said Godall. “Having been in this space for eight years building next-generation fantasy products, this felt like a natural fit. I look forward to working closely with the team in delivering best-in-class fan engagement products whilst growing GameOn’s European presence.”
The acquisition comes on the heels of GameOn launching free-to-play cricket prediction games ahead of the International Cricket Council (ICC) Men’s T20 World Cup in October with Indian entertainment super app MX Player, and quickly expanding the partnership with soccer, tennis and kabaddi.