Browsing Tag

Live Events

Craze Charges Forward With New Strategy, Business Model, and Executive Team

Craze has always been about equipping small businesses and startups with the marketing teams they need to grow. But to help its clients adapt and accelerate in this ever-changing climate, it was time to push the company in a new direction. Marketing Technology News: MarTech Interview with Robert Glazer, CEO at Acceleration Partners What's changed? Craze's core services have evolved to meet four key changes that it - and most other businesses - has seen over the past 12 months: Finding great marketers is a…

MediaCrossing Announces Launch Of Live Events Marketing Practice

MXLive! Offers Dedicated Strategy Helping Concerts, Events, Travel & Tourism Boards Relaunch Live and Experiential Events MediaCrossing, an agile digital marketing firm, today announced it has launched MXLive!, a new practice dedicated to helping concerts, live events, state and city travel & tourism commissions activate and engage with their core audiences to drive sales. MXLive! will leverage MediaCrossing’s vast expertise in deploying digital marketing and advertising campaigns throughout the country on behalf of…

As Live Events Return, Event Organizers Embrace Timed Access Event Ticketing

Event organizers are looking for solutions to manage capacity restrictions, as live public events slowly return. Timed ticket access, enables event organizers to allow a specific number of attendees at allocated time slots. This prevents overcrowding, while helping organizers safely maximize ticket sales. "Access to a reliable system for managing event capacities has become a big priority for organizers. Ticketbud has been partnering with events across the US to provide these solutions, with great results. Many events are…

Lyndon Campbell Joins MarketCast as New Head of Sports, Live Events and Brands

MarketCast announced the appointment of Lyndon Campbell to its senior leadership team as Corporate Senior Vice President and General Manager of Sports, Live Events, and Brands. The long-time Nielsen Sports leader will be responsible for guiding all client services, commercial activities, and growth initiatives for sports, lifestyle brand, and live events clients, including Turnkey Intelligence, the sports fan research firm acquired by MarketCast in 2018 and rebranded earlier this year. Campbell will report to CEO, John…

Litmus Announces 2020 Litmus Live Events

Premier conference for email practitioners and marketing leaders transformed into digital event series, Litmus Live Everywhere Litmus, the leader in email marketing, today announces its plan for Litmus Live, the premier conference for all marketers, from CMOs, VPs and directors to email marketers, strategists, copywriters, designers and developers. The annual event, now in its fifth year, will be transformed into a completely digital experience, Litmus Live Everywhere, giving marketing professionals of all levels the…

If You Are a B2B Professional, Don’t Miss out on Webinars!

According to BrightTALK, Webinars Emerge As Top Learning Format For B2B Professionals If you are Content Marketer or a Demand Gen Professional, you should know that B2B Webinars are best for your learning. BrightTALK has announced the findings of a large-scale benchmark report of how professionals engage with online videos and webinars. The report analyzes the viewing patterns and preferences of 8 million professionals across IT, finance, HR, sales, and marketing functions. This year's survey sought not only to establish…