ICARO™ Announces Agreement with Virgula to Distribute Premium Entertainment Content to Over 50M Viewers
AI-Powered Media App to Deliver Virgula’s Premium Music, Celebrity, and Lifestyle Content to TIM NEWS Customers in Brazil
ICARO™ Media Group, Inc., (ICARO™), a global digital media and technology company, announces that it has entered into an agreement with Virgula, creator of premium music, celebrity, TV series, movie, and pop culture digital content. ICARO’s AI-driven personalized media products will deliver dozens of new and exclusive pieces of content produced daily by Virgula’s professional newsroom to more than 50 million customers in Brazil, including users of leading mobile phone provider TIM Brasil’s newly-launched TIM NEWS app.
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Virgula creates premium digital content in the areas of music, celebrities, series, behavior, TV and movies. Launched in 2000, Virgula has a long history as one of the leading voices in the Brazilian entertainment universe, using a casual and current voice to address themes such as music, cinema, series, social behavior, celebrities, fashion, beauty, technology and other subjects of interest for a generation that is defined by youthful spirit, not age. Led by executive Luiz Calainho, founding partner of the Virgula brand and long linked to trends and businesses converging in the areas of music, communication, advertising and technology, Virgula remains a leading voice in informing and entertaining Brazilian audiences.
“I’m very pleased to announce ICARO’s newest media content partnership with Brazilian entertainment leader Virgula,” stated Paul Feller, Chairman & CEO of ICARO Media Group. “Virgula’s unprecedented collection of premium genre-spanning content, which includes Virgula Famosos, Virgula Música, Virgula Comportamento, and Virgula TV e Cinema, will enhance ICARO’s best-in-class media and music content. Virgula’s content brands will be integrated with ICARO’s advanced AI-driven technology, enhancing engagement and revenues through distribution to over 50M subscribers.”
“It is a great honor for Virgula to create content for the mobile audience, especially at a time when people do absolutely everything using their smartphones,” stated Luiz Calainho, founding partner of Virgula and controller of holding company L21. “As we have more than 20 years on the road in creating youth entertainment content and increasingly focused on music, we are sure of the perfect match with the technology that ICARO, with its application expertise, will provide to end consumers. We couldn’t be more excited about this partnership.”
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