Airing as Part of “Adam Carolla Is Unprepared” Stand-up Comedy Tour, Event Showcases New ‘Music Meets Comedy’ Franchise for LivexLive and PodcastOne

LiveXLive Media, Inc. , a global digital media company focused on live entertainment, and PodcastOne, a leading subscription and advertiser-supported podcast network, announced today a first-of-its-kind live streamed and video podcast format combining stand-up comedy with musical performances in collaboration with Adam Carolla — a Guiness World Record holder for “most downloaded podcast”.

The collaboration showcases how LiveXLive, which recently announced plans to acquire PodcastOne, stands to pioneer new talent and artist-first franchise formats that combine both live stream entertainment and on-demand podcast listening.

Adam Carolla will host the Vodcast (video podcast) special live from the Houston Improv in Texas on Saturday May 23, 2020 at 1:00 pm PT / 4:00 pm ET as part of the “ADAM CAROLLA IS UNPREPARED” stand-up comedy tour. With musical performances by one of Adam’s favorite artists Graham Parker of the British band Graham Parker & the Rumour as well as John Hiatt, and a special appearance from Texas Congressional Representative Dan Crenshaw, the live stream event brings music and comedy under one roof to benefit the Houston Food Bank. Graham Parker will be performing from London.

“This unique collaboration with Adam Carolla is a preview of how we plan to drive viewership by cross-pollinating our live music and podcast business platforms around talent-first opportunities that excite both consumers and advertisers,” said Robert Ellin, CEO and Chairman of LiveXLive.

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LiveXLive’s proprietary technology and creative production team will blend the live streams from Houston and London into one live event. Viewers can tune in live on Saturday on LiveXLive’s platforms and PodcastOne.com and can later watch a replay on-demand. The show will also air on Monday, May 25th, as part of Carolla’s daily podcast “The Adam Carolla Show”, which receives 30 million downloads per month and has been featured in Fast Company Magazine, Entrepreneur, The New York Times and The Los Angeles Times.

“The ink isn’t even dry on the acquisition agreement and we’re already jointly doing things that have never been done before,” said PodcastOne’s founder and Executive Chairman Norman Pattiz. “Our respective teams are energized to work towards creating an incredibly robust digital platform that provides artists, customers, advertisers and sponsors with the opportunity to be part of this unique experience.”

LiveXLive recently announced its entrance into the fast growing podcast industry with an agreement to acquire PodcastOne, which is expected to close in June 2020. PodcastOne generates over 2.1 billion downloads annually and produces over 350 episodes per week. In addition to “The Adam Carolla Show”, PodcastOne’s library of over 300 podcasts includes shows from Dave Portnoy, “Stone Cold” Steve Austin, Ray Lewis, Shaquille O’Neal, Tip “T.I.” Harris, Dr. Drew, Heather and Terry Dubrow, Kaitlyn Bristowe, LadyGang, Mike Tyson, Rich Eisen and many more.

The anticipated PodcastOne acquisition will bring significant opportunity for LiveXLive and PodcastOne to cross-sell and cross-promote subscribers, advertisers, and sponsors, as well as provide their collective artists and on-air talent with one expanded platform to increase their social media and online presence.

LiveXLive’s unique offering of audio streaming, podcasts, live streaming, and on-demand video provides artists with an end-to-end music platform for creating, curating, promoting, and distributing content, while gaining valuable data & insights and new monetization opportunities from their social media followers, viewers and performances.

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All live performances are simulcast on LiveXLive’s site, apps, linear and social media channels and distribution network. LiveXLive has already streamed over 1,000 artists since January 2020, as compared to 300 artists in total for 2019.

“ADAM CAROLLA IS UNPREPARED” is Carolla’s most recent stand-up comedy tour in which he improvises a brand-new act nightly based on one-word audience suggestions pulled at random.

LiveXLive, accessible on the web as well as on devices from the car to home, brings music fans the best seat in the house for festivals, concerts and events worldwide, via a curated-by-people audio selection of millions of recorded songs, original programming segments comprised of live performances, podcasts, artist interviews, lifestyle segments, and show pilots. LiveXLive’s streams are also available on Amazon, Apple TV, Roku and Samsung TVs. LiveXLive operates a live events business and offers branded entertainment, content development, advertising, merchandising, and live streaming services.

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