MAD Lions’ Largest to Date Sponsorship Seeks to Enhance Virtual Experiences for Fans

OverActive Media, a global sports, media and entertainment company for today’s generation of fans, announces Zilliqa, a provider of eco-friendly, leading high-performance, high-security blockchain solutions for enterprises and decentralized applications, as its newest partner. The five-year deal provides OverActive’s MAD Lions brand, one of the top esports organizations in Europe with professional teams in League of Legends (LoL) and Counter-Strike: Global Offensive (CS:GO), with an opportunity to deliver enhanced engagement experiences in the digital realm to both fans and partners while tapping into new audiences in the metaverse.

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“At OverActive Media, we’re continuously looking for new and meaningful ways to connect with today’s generation of fans,” said Chris Overholt, President and CEO, OverActive Media. “In partnering with Zilliqa, we’re unlocking the future potential and power of community engagement as the gaming, esports, and entertainment industry evolves.”

The partnership gives Zilliqa sponsorship opportunities with all MAD Lions teams and the MAD Lions roster of Call of Duty: Warzone content creators. Fans can expect to see Zilliqa branding on MAD Lions’ CS:GO team jerseys, content creator hoodies, and integrated into content across both brand and influencer social channels. Additionally, the MAD Lions community will have access to exclusive events for fans in the MAD Lions metaverse, viewing parties and giveaways. Zilliqa’s upcoming creator-focused NFT marketplace and Web-3 and XR-powered Metapolis will add further experiential layers creating exciting new fan experiences.

“Partnering with Zilliqa opens the doors for us to deliver enhanced experiences to our fans in the metaverse. Their technical expertise paired with our ability to engage fans enables us to access a new dimension of entertainment,” said Jorge Schnura, Vice President, Strategy, OverActive Media. “We are also proud to partner with a brand in this space that is committed to sustainability. Zilliqa’s ambitions to become carbon neutral by 2022 sealed the deal.”

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As part of the Company’s broader partnership strategy, OverActive targets brands that provide value to its core audience, are leaders in their respective categories and through collaboration, can deliver new experiences to today’s generation of fans. Zilliqa is a welcome addition to MAD Lions’ ever-evolving partner roster.

“MAD Lions already have an extensive and loyal following, so we are excited to have them enter our metaverse and give them an opportunity to build unforgettable experiences for their fans,” said Dr. Ben Livshits, CEO of Zilliqa. “Our experience within the esports market and expertise in scalable blockchain technology has this collaboration set for unlimited potential over the next five years.”

“We can’t wait to share the activities we’ll be able to organize for our fans in the metaverse and future opportunities to access experiences, our players and our influencers,” added Schnura.

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