Talon, a leading independent Out of Home (OOH) media specialist, announced a strategic partnership with Havas Media Group to provide its OOH services, proprietary technology and data platforms to the agency’s blue-chip clients. The collaboration, expanding from the UK now to North America, is designed to ensure Havas maximizes the full potential of OOH advertising as part of a cross-platform strategy.

Havas Media Group, owned by Vivendi, one of the world’s largest integrated content, media and communications groups will leverage Talon’s full-service offering across digital and traditional outdoor media to further deliver on their brand promise of creating meaningful media experiences. Anchored in its ‘Smarter as Standard’ philosophy, Talon provides strategic OOH planning, audience-driven targeting, media buying and execution, creativity and outcome-based measurement.

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“Our expanded global partnership with Havas is a testament to our track record of client success in producing effective, award-winning creative campaigns and we look forward to emulating such accomplishments in North America,” said Barry Cupples, Chief Executive Officer of Talon Group.

“Talon brings an impressive track record in working with global brands and producing award-winning campaigns,” said Peter Mears, CEO at Havas Media Group. “This partnership fits into our global operating system that is Mx, which provides our clients the tools to build more meaningful media experiences creatively and at scale.”

Talon will serve Havas clients across industries with specialists embedded into every stage of the campaign process to drive results.

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“Our partnership with Havas underscores our commitment to building long-term impactful relationships,” said Jim Wilson, CEO of Talon North America. “During this transformative time for the OOH industry, we’re optimistic in our consultative client approach and proven ability to deliver integrated campaign strategies that reach audiences at scale.”

According to the OAAA, OOH advertising is the fastest growing traditional media in America – more than TV, radio, and print. And yet it is anything but traditional. With strategic planning and intelligent targeting, it drives lift, recall and ROI.

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