Zynga Launches Word Pop, a Voice Game Based on Words With Friends, Exclusively for Amazon Alexa

Zynga Launches Word Pop, a Voice Game Based on Words With Friends, Exclusively for Amazon Alexa

Zynga Inc., a global leader in interactive entertainment, announced the launch of Words With Friends Word Pop (Word Pop), a new voice game based on Words With Friends, exclusively for Alexa.

Marketing Technology News: Ingenico North America Reenforces Commitment to Customer Delivery

Word Pop is an entirely new take on classic Words With Friends style play. In the game, Alexa challenges players to create as many words as possible from a six-letter bank, through a series of one-minute sessions. Players must say or spell as many words as they can during each session, earning points for both the number and length of words found. To access the game, players simply say, “Alexa, open Word Pop” on any Alexa device to enable the skill and begin solving word puzzles.

Marketing Technology News: SnapLogic Appoints George Mogannam as Chief Revenue Officer

“I’m thrilled that by adding Word Pop to the Words With Friends family, players will be able to test and improve their word skills, making them even better Words With Friends players,” said Bernard Kim, President of Publishing at Zynga. “The beauty of Words With Friends is that even after ten years, we’re still discovering new ways for the franchise to bring joy to players around the world. We’re dedicated to experimenting with services such as Alexa and game modes like Word Pop, which gives players a familiar, yet novel experience.”

“We’re very excited to have a global leader in mobile games like Zynga create a new voice-based game based on such an entertaining franchise like Words With Friends,” said Steve Bernstein, director, Alexa. “Customers love playing games on Alexa and we’re excited to bring this new experience to them, testing their word knowledge in a fun and challenging way.”

Marketing Technology News: Xactly Taps Tech Industry Leader Jamie Anderson as New Chief Sales Officer

Picture of MTS Staff Writer

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

You Might Also Like