Amazon and Alphabet take the top two spots in Forbes Insights’ “50 Most Engaged Companies” List In a recent report, Forbes Insights revealed how leaders in the B2B  and B2C industries measure their success with customer engagement. The…
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Chatter on social media began to increase in the hours leading up to the red carpet shows, with a peak of more than 330,000 social posts made between 10 and 11 p.m., according to international social media analytics firm Talkwalker. A total…
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"The only way major enterprises are able to achieve personalization at scale while facing today’s digital environment is by turning to data science and analytics." On Marketing Technology MTS: Tell us about your role and how you got here?…
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If you think you’re drowning in data now, just wait. The pool is about to get a lot deeper. The much anticipated Internet of Things is here and it’s growing at a head spinning rate. The telecommunications experts at Ericcson are…
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According To Siriusdecisions’ 2017 Global CMO Study, Cmos Must Focus On Reaching New Buyers And Enhancing The Customer Experience To Achieve Quantifiable Outcomes To Bolster Bottom Lines The year 2017 proved how CMOs are super-charged…
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"It’s important to be aware of the many manual, time-consuming processes that are having a bottleneck effect on your business, then searching for solutions to address those pain points." On Marketing Technology MTS: Tell us a bit about…
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Last week at Adobe MAX, Adobe unveiled 11 technology sneaks, representing explorations and emerging technologies. The leading creative marketing cloud company unveiled the next generation of Creative Cloud, including four brand new…
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According to Ensighten, 62% of marketers say they often feel overwhelmed by the sheer volume of information that’s coming at them from all directions. On the flip side, segmented and targeted emails generate 58% of all revenue (Direct…
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Sendinblue Partnered With Dataiku To Develop A Machine Learning Solution That Validates New Customer Data Against Over 1 Billion Emails And Events SendinBlue , a leading email marketing and marketing automation software provider is…
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"Programmatic technology platforms also unlock valuable data insights that help advertisers improve the effectiveness of their campaign, and tweaking it in real time to reinvest in the right areas." On Marketing Technology MTS: Tell us…
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'Analytics and measurement' are typically treated as a blanket statement in Influencer Marketing. Most marketers hear analytics and measurement and think of reach and engagement. While those metrics are certainly key for every influencer…
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"No enterprise can cope with 5400 companies in MarTech. Consolidation of data and platforms will ultimately create more value for the economic buyer." On Marketing Technology MTS: Tell us about your role and how you got here? What…
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There’s a lot to be done ahead of May when it comes to GDPR. The risk of not complying with GDPR is real and could lead to fines for companies of up to €20 million or 4% of global annual turnover. So what does it mean for the marketing…
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Marketing on Facebook can bring great rewards — or a lousy ROI. What’s the secret to Facebook marketing? Facebook is just about as big as the Internet: it has 2 billion users worldwide out of an estimated 3.8 billion Internet users. That’s…
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"Without having a clear vision around data its difficult for any business to optimize understanding their customers or the general consumer in terms of trends and behavior." On Marketing Technology MTS: Tell us about your role at Cint and…
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