"The average non-Fortune 500 company uses 16+ different software vendors to manage their data and marketing programs, and the biggest challenge for CMOs today is figuring out how to integrate their veritable technology fleet efficiently."On…
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"Be the change you want to see. I didn’t actually receive that advice directly, Gandhi died 20 years before I was born, but I do think that’s right."On Marketing Technology MTS: Tell us a little bit about your role and how you got…
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"When something can be done in less than 5 minutes, get it done. Don’t add to the list, just get it done."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech…
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"I occasionally worry that creativity is being marginalized, and I see this in the skills of graduates coming into the sector."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As VP of…
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STACK & FLOW MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert - Infer’s Sean Zinsmeister and EventHero’s John Wall. In this episode Allison explains the challenges of massive growth in IT Security…
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IT’S 2017, AND EVERY CMO IS PROMISING THEIR CEO MOUNTAINS OF GLENGARRY LEADS FOR THEIR SALES ORGANIZATION TO CLOSE. We’re not talking about normal, old Glengarry leads, we’re talking crème de la crème leads … the elusive C-suite leads…
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Marketing solutions company Equals 3 launched ‘Lucy' in May of 2016. Billed as a cognitive companion for marketers, Lucy is a machine learning-based intelligent assistant that makes use of IBM’s Watson platform, and applies it to solve…
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"AI, for me, is still very premature. Even the best products in the market, most AI vendors are unable to answer my questions."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I started my…
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So LinkedIn decided to shut down the SlideShare Lead Generation product. Are you walking around aimlessly wondering what to do with your content and how you will produce leads this month? So many questions without answers. Snap out of…
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"I get folks to talk through their ways to solve challenges, take the first step, approach a project before I give them my take."On Marketing Technology MTS: What topic are you speaking on at Revenue Summit 2017? I have been asked to…
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Two mega events in 2017-- Super Bowl and the annual Oscars, left me wondering how many viewers watched the ceremonies online -- be it via live streaming apps, or on hosted TV channels! While it may take some time for data scientists to come…
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"Marketing does not exist in a silo. It shares a symbiotic relationship with other functions like Customer Success, Sales and so on."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired…
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"Secret to success is to never stop understanding your own business. When things go wrong, you know how to fix it. My original plan was to have a lifestyle business, with a few clients I could manage on the side."On Marketing Technology…
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"Overall, I believe 100% perfect planning” is grossly overrated."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m the founder and…
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"I think we are just scratching the surface on how data can and will impact marketing."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company)…
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A few weekends ago, across the U.S. and across the world, women marched and protested against the misogyny of Donald Trump. It comes as no surprise that, within the U.S., these marches sprung largely from urban counties and states that…
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"Frankly, marketing as a function does not have a clear path to success."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I am the co-founder and…
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Artificial intelligence (AI) is generating a huge buzz right now, with promises to do things like answering our emails for us and handling customer service. In fact, a Weber Shandwick survey of CMOs found that they expect AI to transform…
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"No matter where life takes you: Stay Hungry, Stay Humble, and Stay Appreciative."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m Danny…
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"People want to feel special when they start a buying cycle and be able to interact with the brand."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company)…
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