Staff Writers Archives — Page 3 of 17

Appian and KPMG Apply AI to Create Innovative Digital Solutions for Businesses

Appian and KPMG Are Working Together to Build Innovative Applications of AI and Machine Learning – Ranging from Voice Analytics

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Sudipto GhoshApril 24, 2018, 10:34 pmApril 24, 2018 0 736

Surfing the Marketing Automation Tide in 2018

In the foreseeable future, Marketing Automation would continue to remain a staple technology for every marketing team, irrespective of the

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Abhinandan GhoshApril 24, 2018, 9:00 pmApril 24, 2018 0 1013

B2B Data, Content Marketing, Staff Writers

B2B Buying Disconnect: Are You Targeting the Right Set of Customers?

While Authenticity and Validation Through Independent Resources Are Key Factors For All B2B Buyers, It’s Even More Important for Millennial

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Sudipto GhoshApril 24, 2018, 6:00 pmApril 24, 2018 0 411

Customer Experience Management, Staff Writers

Mobile CX Trends: Time for Marketers to Press for More Control

To Deliver Hyper-Personalized Experiences At Scale, Mobile Is The Go-To Space For Marketers. Customer Experience (CX) is the top priority

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Abhinandan GhoshApril 23, 2018, 8:30 pmApril 23, 2018 0 514

AI/ML, Sales Intelligence, Staff Writers

LinkedIn Sales Navigator Insights Integrates with Clari’s Opportunity-To-Close Platform

The Latest Clari + LinkedIn Sales Navigator Integration Would Help Sales Reps Focus on the Right Deals, and Giving Them

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Sudipto GhoshApril 23, 2018, 8:03 pmApril 23, 2018 0 327

Influencer Marketing, Social Media Marketing, Staff Writers

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

Brands that have not yet looked at Pinterest to amplify their social ROI could be missing out on a big

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Abhinandan GhoshApril 20, 2018, 8:15 pmApril 20, 2018 0 377

Customer Experience Management, Staff Writers

How to Nail Your Customer Loyalty Program

Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise Today,

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Abhinandan GhoshApril 19, 2018, 8:30 pmApril 20, 2018 0 849

Customer Experience Management, Staff Writers

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

Marketo Has Named The Pedowitz Group (TPG) a Revvie Finalist for 2018 Partner of the Year Award; Joint TPG/Marketo Client,

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Sudipto GhoshApril 19, 2018, 8:00 pmApril 19, 2018 0 214

The Power of Event Automation for Better Connectivity in the Business

B2B Commerce, Marketing Attribution, Staff Writers

The Power of Event Automation for Better Connectivity in Business

Certain CMO Kristen Alexander Unravels Her Strategy on How Event Automation Could Be the Biggest ROI Churner for Every Business

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Sudipto GhoshApril 18, 2018, 11:00 pmApril 19, 2018 0 307

Analytics, Brand Safety, Staff Writers

Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

eZanga CEO, Rich Kahn Spoke About How LeadThink Used Anura and Found That Insight Into Organizational Ad Fraud Increased Dramatically

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Sudipto GhoshApril 18, 2018, 5:24 pmApril 18, 2018 0 550

Content Marketing, Staff Writers

Serving it Hot: Pro Tips to Make Marketing on LinkedIn Easy

Spice up Your Marketing on LinkedIn Based on the Tips Offered by LinkedIn’s Own Teams and Their Experiences Just over

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Sudipto GhoshApril 16, 2018, 7:27 pmApril 16, 2018 0 1515

Staff Writers

Oracle Financial Services Global Survey Divulges Consumer Expectations for Digital Banking

67% of the Consumers Surveyed Have Switched to Digital and Become Open to Non-Bank Options Research from the New Digital

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MTS Staff WriterApril 14, 2018, 7:00 amApril 13, 2018 0 410

Staff Writers

New CMC Study: Digital Behavior Is Powered by Culture Across Demographic Segments

The trade group, Culture Marketing Council (CMC): The Voice of Hispanic Marketing conducted a study which reveals groundbreaking results on

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MTS Staff WriterApril 13, 2018, 10:23 pmApril 13, 2018 0 317

Analytics, Staff Writers

Tips on Selecting the Right Martech Tools to Prove Sustainable ROI

Full Circle Insights’ CEO, Bonnie Crater Offers Her Views on How to Select the Right Martech solutions for Better, Integrated

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Sudipto GhoshApril 12, 2018, 9:00 pmApril 12, 2018 0 337

Marketing Attribution, Staff Writers

The Art and Science of Retargeting for Marketers in 2018

This Article Is a Quick Fact-Check on Why Retargeting Is Just as Important and Valuable for Both B2B and B2C

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Abhinandan GhoshApril 10, 2018, 9:45 pmApril 16, 2018 0 716

Social Media Advertising, Staff Writers

Back to Basics: How to Stop the Scroll for Social Media Advertising

Social Media Advertising That Brings a Mix of Entertainment and Education with Discounts, Resonates with the Audience Ineffective social media advertising

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Sudipto GhoshApril 10, 2018, 8:00 pmApril 9, 2018 0 341

Marketing Clouds, Staff Writers

Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting

Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their

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Sudipto GhoshApril 10, 2018, 7:45 pmApril 10, 2018 0 1018

Customer Experience Management, Marketing Clouds, Staff Writers

Now, Keep Your Best Customers Happy with the Oracle Loyalty Cloud

Oracle Loyalty Cloud Delivers Highly Personalized Experiences to Improve Customer Loyalty, Advocacy, and Value Today, as Event Partners, we are at

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Sudipto GhoshApril 10, 2018, 7:35 pmApril 10, 2018 0 450

Analytics, Native & Programmatic Advertising, Staff Writers

New IAB Report Reveals Data Sources that Inspire Creativity and Reduce Digital Ad-Spend

Lack of Data-Led Creativity the Leading Cause of Wasted Digital Ad-Spend, Says New IAB Report IAB Report demonstrates how brands

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Sudipto GhoshApril 9, 2018, 4:36 pmApril 9, 2018 0 265

Content Marketing, Social Media Marketing, Staff Writers

How to Build Context-Based Email Lists Using Social Media

Embrace the Power of Social and Email to Propel Customer Engagement and Eventually, Lead Generation and Conversion Social media continues

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Abhinandan GhoshApril 6, 2018, 9:00 pmApril 16, 2018 0 1029

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

Interview with Henry Bruce, SVP Marketing, Contently

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Real-life Food Photography Drives Marketing

Key Takeaways from the SiriusDecisions Summit 2018

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

The FIVE Key Building Blocks for a Solid ABM Foundation

3 Pivots Marketers Need to Make to Improve Marketing Performance

4 Pro Tips on How to Succeed with your Email Marketing Campaigns

Why Should ‘Grey Area’ Players Fear GDPR?

Adobe Brings Accurate Attribution with Advertising Analytics

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

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