AIOps and Log Management company- Splunk, has announced signing a definitive agreement to acquire SignalFx for $1.05 billion. SignalFx is …
VMware’s Twin-Acquisition Deal Bolsters Big Data-Based Cloud Computing and Security
Leading Cloud and Mobility provider VMware has scooped two mega-acquisition deals for a combined total of $4 billion (approx.). With …
LinkedIn Announces New Centralized Hub for Actionable Marketing Insights
LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales …
Microsoft’s New Acquisition Boosts AI ML-Based Java Ecosystem
Microsoft has acquired Java and OpenJDK service provider, jClarity. This is the second Microsoft Azure-centric acquisition for Microsoft. In January, the …
Is Customer-Centricity Still a Fantasy in Marketing and Sales?
How would you define a Customer Experience strategy for an ‘invisible’ customer? Despite all the data and analytics that marketers …
Personalized Mobile Messaging Platform Raises $40 Million Series B
Sequoia Led Series B Funding Round for Attentive, a Personalized Mobile Messaging Platform to Rapidly Scale Customer and Employee Growth, …
Vloggers, Influencers and Content Marketers: Pay Attention to TikTok Content!
If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less …
5G Adoption Key to Succeeding with AI, IoT and Robotics
5G Adoption Will Drive Success with Emerging Tech, Says Globaldata. It Will Be a Catalyst in Driving the Adoption of …
What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?
If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The …
MarTech’s 5 ABM Best-Practices from Industry Leaders
Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners …
Google Expands App Advertising Opportunities for Buy-Sell Players
Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would …
Human Capital and Education Biggest Challenge to ABM’s Growth in MarTech
AI-powered ABM platforms are notching higher appreciation than traditional demand generation capabilities. Of course, it’s an era of smart demand …
MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow
Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us …
Roundtable Series: The Benefits of AI for Retail Operations
AI is becoming a key driver for Retail Operations. According to Gartner’s survey, AI for Retail Operations would significantly transform …
Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?
As we sink deeper and deeper into the ‘Experience’ economy, it’s getting even more noisier in the MarTech ecosystem with …
Online Shoppers Are Doing What Brands Should Do: Using Technology Smartly
The global retail industry is enduring a ground-breaking evolution. The Prime Day predictions, trends, and statistics show how Online Shoppers …
JotForm’s New Slack Integration Helps Teams Respond Faster
JotForm has announced its new integration for Slack, a top collaboration tool. The integration will help teams be more efficient …
US E-Commerce Trends Linked to Nielsen’s Prime Day Analytics
More of an FYI, already into Amazon Prime Day 2019, we are on the eve of what has grown to …
Study Finds Enterprises Rapidly Shifting to Hybrid, Multi-Cloud Business Model
A recent global survey of 300 enterprises has found out that most plan to move their existing applications to Multi-Cloud …
The Role of AI in Shaping the Future of Video Conferencing
According to Scott Brinker’s MarTech Landscape 2019, Video Conferencing platforms are placed in the primary Marketing Technology category of “Social …