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Intelligent Assistants

Conversational Marketing Trends: Chatbots Are Still Missing the Human Element of Conversation

Sudipto Ghosh Oct 27, 2020 5
Latest Conversational Marketing Analytics Trends State that Customers’ Emotions Have Significant Influence on Their Satisfaction with a Service Chatbot Strategy Analytics – The…
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E-Commerce and Mobile Commerce

COVID-19 Pandemic to Disrupt Consumer Holiday Shopping Plans and Sales

Sudipto Ghosh Oct 27, 2020 0
The COVID-19 pandemic is expected to negatively impact retail holiday shopping plans this year.  According to the latest survey findings, more than half of consumers (54%) expect to…
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Social Commerce

Now, One WhatsApp Business Account for Omnichannel Messaging and Experience Management

Sudipto Ghosh Oct 27, 2020 0
WhatsApp is a family app that brings people close to each other. For years, Facebook has been working on its messaging apps platforms that will become ubiquitous to every user’s daily…
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Video Advertising

Shut Down, Just Like That?: Quibi Shutting Down Spells “Life is Hard” in the Live Streaming VOD…

Sudipto Ghosh Oct 26, 2020 0
Quibi had a rather short stint, but it’s vanishing act will leave a stale taste in the mouth of everyone in the ad tech industry. Investors lost $1.8 billion that they invested hoping…
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CRM

HubSpot Introduces Marketing Contacts

MTS Staff Writer Oct 21, 2020 0
HubSpot, a leading growth platform, announced the launch of marketing contacts, a new pricing model that allows customers to only pay for the contacts they want to market to via email…
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B2B Commerce

Sendoso and Cameo Partner to Bring Celebrity Experiences to B2B Buyers

MTS Staff Writer Oct 21, 2020 1
Sendoso Becomes Cameo’s First B2B Partnership, Enabling Revenue-Driving Teams to Connect with Hard-to-Reach Customers by Delivering Personalized Experiences from their Favorite Pop…
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Sales Intelligence

VanillaSoft Acquires Autoklose to Disrupt Sales Intelligence Market

MTS Staff Writer Oct 20, 2020 0
New, first-of-its-kind integration aligns corporate and employer brand strategy across social media and employee review site VanillaSoft, a leading sales engagement technology company,…
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Behavioral Marketing

Midway-2020, Influencer Marketing is the Brightest Spot in Brand Promotion

Sudipto Ghosh Oct 19, 2020 6
Community and competition: These are the two end-points of the new cultures to model influencer marketing strategies. Branded content marketing rulebooks are rewritten all over the…
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Social Media Monitoring

Meltwater Taps Analytics to Track iPhone 12 Reactions from the #AppleEvent

MTS Staff Writer Oct 16, 2020 3
Global media intelligence company, Meltwater, tracked and analyzed social media mentions around the second installment of 2020 #AppleEvent to uncover how good news does, indeed, travel…
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Behavioral Marketing

Deloitte’s Global Marketing Trends Report Highlights the Need to Leverage Social CRM with New…

Sudipto Ghosh Oct 15, 2020 0
C-suite executives are leading the Digital Economy revolution, moving forward with some really remarkable marketing and advertising ideas that have permanently altered the way of doing…
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E-Commerce and Mobile Commerce

Gain Actionable Retail Data With Bazaarvoice Premium Network Insights

MTS Staff Writer Oct 15, 2020 0
These new solutions provide unprecedented visibility into brands’ retail channel performance, offering actionable insights needed to stand out on an infinite digital shelf Bazaarvoice,…
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Analytics

New Google Analytics Brings in Customer-centric Measurement, YouTube Conversions Reports and Much…

Sudipto Ghosh Oct 14, 2020 3
The world's most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking…
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Content

Cision Releases Cision Connect, Empowering Communicators to Perform More Meaningful Media Outreach

MTS Staff Writer Oct 13, 2020 20
The new full-service platform is now integrated into Cision's Next Generation Communications Cloud Cision, an industry-leading earned media communications management and media advisory…
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Behavioral Marketing

Top COVID-19 Survey: Brits Way Ahead of French, Germans and Americans in Digital Shopping Trends

Sudipto Ghosh Oct 12, 2020 9
According to the latest digital shopping trends report, Brits are leading in terms of digital use for grocery shopping and food delivery in comparison to France, Germany & US.…
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Video Advertising

YouTube Select Opens Its Platform For UK Advertisers

Sudipto Ghosh Oct 9, 2020 2
YouTube has announced that YouTube Select, the platform’s reimaged content solution, is now available to British advertisers. This would help the UK advertisers to feature their ads in…
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Identity Management

Okta and Salesforce Partner to Build Trust with Work.com

MTS Staff Writer Oct 7, 2020 5
Okta, Inc., the leading independent provider of identity for the enterprise, and Salesforce, the global leader in CRM, at Okta Showcase, announced a partnership and new integration…
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E-Commerce and Mobile Commerce

Paper Mart Beats Gymshark to Become America’s Most Trusted E-Tailer, as Online Shoppers Value Trust…

MTS Staff Writer Oct 6, 2020 0
Paper Mart crowned most trusted ecommerce brand in the United States, beating fitness giant Gymshark to second place 52% of Americans say they are buying more things online and…
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Brand Safety

Australia Safest for Video Impressions; APAC has Lower Ad Fraud Rates on Programmatic Buys Across…

Sudipto Ghosh Oct 6, 2020 0
In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report…
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Unified Communications

Twilio Banks on Customer Intelligence, Agility and Cloud Contact Center to Meet…

Sudipto Ghosh Oct 2, 2020 3
Customer intelligence and cloud contact centers have come together as a novel science in solving major challenges that the marketers face during a pandemic. Leading Cloud communication…
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NLP

Leverage NLP-based UniMRCP Integration To Power Modern Customer Experience

Sudipto Ghosh Sep 30, 2020 0
Clients can now implement state of the art speech recognition into their IVR solutions using Deepgram’s UniMRCP  IVR technology is witnessing a tectonic shift toward becoming a…
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