In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 …
Top Twelve Women CMOs to Follow on Twitter
As Influencers, Women Have Garnered Appreciation on Multiple Platforms, Thus Increasing the Scope of Productivity and Broadening Horizons News of …
Why You Should Keep an Eye on Marketing Reporting Platforms in 2019
TapClicks CEO and Co-Founder Speaks at Length About the Company’s Latest Funding Round, Product Roadmap for the Future and the …
Decoding Conversant’s Mesobase, MarTech’s First Customer and Prospect Relationship Management (CPRM) Platform
All CMOs are driven to achieve the 3Es of marketing — Efficiency, Efficacy, and Engagement. Marketing Technology landscape has swelled to …
Torchlite Raises $3 Million to Expand Marketplace of Certified Digital Marketing Experts
New strategic funding round includes existing investors and new Institutional Investor Torchlite, the platform for finding and managing on-demand digital …
What a Growth-Focused MarTech Acquisition Looks Like?
Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk …
Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX
Adobe Audience Manager Launches Data Explorer Today, Adobe has unveiled Data Explorer to better understand audience groups. Data Explorer is …
Consider Investing in a Marketing Technology Partner for Retail Transformation
Heath Wells, Co-Founder and CEO, NuORDER, Speaks About the Retail Transformation: How Brands and Retailers Are Responding to an Evolving …
Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition
Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for …
Seven Examples of Outstanding B2B Marketing Campaigns
MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens have Named as Their Favorites MarTech Series is doing a unique feature …
Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns
Emerging Technologies Are Extending Video’s Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring …
The Benioffs Acquire the TIME Media Brand for $190 Million
Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff Will this be the world’s biggest …
B2B Marketing Technology Veteran Jenn Steele Joins Madison Logic as Chief Marketing Officer
Madison Logic Strengthens Executive Team with Jenn Steele as Chief Marketing Officer, a Top Industry Talent in B2B Tech Today, a …
Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing
The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I …
Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses
New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing One …
Google Unveils Smart Campaigns, a New Advertising Tool in the UK
Smart Campaigns Uses Machine Learning Technology to Create Relevant Ads Based on Information Provided by a Business Today, Google is rolling …
Video for All: Why Vidyard Chose INBOUND 2018 to Make Big Marketing Technology News
Say it all with a video. Yes, that’s what Vidyard has done to the video marketing ecosystem in 2018. With …
Tailor Brands Launches AI Social Media Manager, Tailor Social
Launching out of Beta, Tailor Social Uses Machine Learning to Generate and Curate Content While Optimizing Posts for Maximum Viewership Tailor …
Rumors of Instagram Testing Shopping App Stir Frenzy; And It’s Totally Worth the Attention!!!
The Instagram Shopping App Could Become An Uber-Cool Visual Storefront in One Tap, If It Comes Alive Following the success …
The AI-Powered Shift in the Food and Beverage Industry
Manufacturing in the F&B Sector Happens in Vast and Extremely Complex Factories. Predictive Quality Analytics Is a Branch of Core …