The world is gradually shifting towards voice-enabled technology; these serve our needs and do what we want in real-time. To stay on the right side of customer noticeability in an ever-competitive digital market, brands must continually…
Read More...

Email as a marketing and sales channel still garners significant importance for both, B2B and B2C teams. But when it comes to using email to nurture potential prospects, are marketing and sales teams paying proper attention to what they…
Read More...

How are the newest marketing automation features changing the way B2B marketers function? And what does the future look like for user generated content and social marketing? Find out more from this latest martech weekly highlight:…
Read More...

In the modern marketing world, capturing and understanding the 360° view of customers is critical for success. Identity Resolution Software can be the solution here. The right identity resolution software offers the connective tissue…
Read More...

Marketing ideas can come in plenty. What matters is smart end-to-end execution with use of the right martech and appropriate marketing processes. Even with the smartest of ideas though, several marketing teams can often feel like as though…
Read More...

How will intelligent hyper-automation change the game for marketers in future? And will intuitive conversational platforms lead to more automated buying journeys over time? Catch more from these weekly highlights: _______ MarTech…
Read More...

Did someone suggest you run a B2B text marketing campaign? The first question you would ask is – is SMS marketing suitable for B2B marketing? B2B works through a different model than B2C. While the B2C model focuses on selling products…
Read More...

For start-ups, companies, and smaller businesses alike, having a customer relationship management system in place is critical; it can make or break things. CRM is an investment you should make if you want to improve your overall brand and…
Read More...

Conversational AI can enable eCommerce and retailer/e-tailer units to drive better customer experiences during the holiday rush. This is why brand marketers belonging to these segments need to strengthen their conversational AI experience…
Read More...

How can B2B marketers foster better long-term customer relationships? Find out what the experts do by browsing through this weekly martech highlight: ________ MarTech Quote-of-the-Week! There are several best practices that all…
Read More...

Many people start a business, but not all of them become successful. Why so? There are a few things that keep a few ahead of the game. One such element is their marketing strategy. While it is true that start-ups and small businesses do…
Read More...

Customers approach businesses the same way they treat other people: they hold them to specific standards and form connections with those they trust. Today, consumers are vocal about their money and needs and want to do business with firms…
Read More...

Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. But the truth is, the size of your…
Read More...

Do QR codes play a key role in enhancing the end to end customer experience? And can marketers drive more impact with features such as this? Find out more from this weekly martech highlight: _______ MarTech Quote-of-the-Week! The job…
Read More...

Customer experience comes above everything else. Whether it is B2B industry or B2C, every marketer works towards this end goal – keeping the customer happy and satisfied. There are a lot of challenges when it comes to ensuring high…
Read More...

The continuous innovation in AdTech, PRTech, MarTech and the influence of AI driven features across these segments is changing the game for the global advertisers and marketers. Coupled with this is the increased prominence of facets like…
Read More...

Martech which is the shorter form of marketing technology has become a prominent industry over the years. A martech stack comprises a range of software and tools for marketers to achieve their business goals. The Martech Landscape today…
Read More...

Today, we have everything-as-a-service. Over time, marketing has also hopped onto the bandwagon giving us Marketing-as-a-service (Maas). What is it? And how is it different from the conventional or digital marketing we have known for…
Read More...

Web3 is one of the most prominent tech tern that has recently dominated digital conversations and debates. Web 3.0, which goes by the name decentralized web, is the revised generation of the internet and is an evolution of Web 2.0. When…
Read More...

The TV viewing industry and customer habits in this segment have evolved over the years, with there now being lesser use of cable and satellite models and an increased demand for OTT services. Research suggests that nearly 50% of households…
Read More...