This is Part One of the GDPR Roundtable Today, it’s GDPR’s first anniversary. In one year of its flourish, we …
Consumers aren’t as Inspired as Marketers About GDPR Principles and Data Privacy Laws
GDPR One Year On: Latest Survey Shows Consumer Awareness around Data Use is Very Low about GDPR Principles Marketing teams …
Does Gen Z Marketing Hold Key to Brand Loyalty?
Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report …
People.ai Scoops $60 Million Series C Funding; Announces AI-based Revenue Intelligence Tool
People.ai Has Announced a New AI Solution to Help Sales, Marketing and Customer Success Teams Have Their Best Day at …
What Stuck Salesforce Marketing Cloud Services and Why It Blocked Pardot?
While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon …
Yes, Mailchimp is Expanding into a Full-Fledged Marketing Technology Platform
Leading email marketing platform for business, Mailchimp, is officially growing its product suite into all-in-one Marketing Technology provider. According to …
Everything You Want to Know About Microsoft Advertising
Few days back, Bing Ads was officially rebranded as Microsoft Advertising. This rebranding marks a new evolution in the advertising …
Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale
Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B …
7 Amazon Initiatives Driving Its $59.7 Billion Sales Figure in Q1 2019
Amazon initiatives continue to maintain strong financial growth in the competitive technology space. In its recently published financial report, Amazon …
Online Journey Hijacking: How Your Users Are Impacted by Unauthorized Ads
Is Safari Safer than Chrome? New Data Report Reveals Insights on Online Journey Hijacking and its Effects on E-commerce Findings …
Reviving Retail with AI: 5 Benefits of Adopting AI in Retail Operations
According to a latest report, AI in retail is expected to witness a growth in spending of over 200% between …
Twilio SendGrid’s Email Deliverability Services and Their Role in Optimizing Email Marketing ROI
Marketing teams spend significantly greater on their Email Marketing compared to other technologies. For every $1 spent on a campaign, …
How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology
Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the …
Straight Talk on How MarTech is Faring Amidst the Big Data Deluge
The MarTech industry is in a constant state of flux, and always in search for the next “Big-Thing” in technology. …
Marketing Technology Primer: What is Email Marketing Automation?
This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern …
Data Privacy Backlash: Is Facebook Advertising Truly Evolving?
According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent …
Account-Based Marketing (ABM) is Your Growth Opportunity in 2019
Account-Based Marketing (ABM) has been in the Sales Technology horizon for some time now. The dynamic nature of Sales Technology …
Ineffective Data Management Dents Business Opportunities, Cuts into Revenue Options
Today, data is an expensive resource. Collecting, maintaining and leveraging data for various business operations is putting an unprecedented amount …
InboundPune19: HubSpot Flywheel at Play; Proves Funnels are Dead in MarTech
At an APAC-Focused MarTech Event, HubSpot’s Channel Sales and Content Executives Demonstrated the Power of HubSpot Flywheel and How It …
The ‘C’ in Customer Experience (CX) Means Consistency
Modern Customers Are Buying Not Just Products, but Also the Experience. This Has Changed the Entire Paradigm of Doing Business …