Email is one of the most effective channels for content marketing for both B2B marketers and B2C marketers alike. Many enterprises have reported considerable growth after the implementation of email marketing in their business marketing…
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A marketing cloud provides ease and convenience to marketers; it integrates analytics, audience management, social media management, customer profiling and targeting to track and measure data relevant to the customer behavior. By tracking…
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When it comes to planning a strategic marketing process for a certain goal, marketers can opt to have several marketing processes and marketing models in place. In fact, for large enterprise teams who run several kinds of marketing…
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The depth of Martech tools available to Marketers today leads to large amounts of data at at their disposal. How are some of the industry’s leading marketers using martech to plan effective marketing cadences?  Catch more in this MarTech…
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With an increase in customers' expectations from any business, there is a need to look towards those CMS tools that are more scalable, flexible and can adapt to the customer's requirements. However, traditional CMS may not be able to…
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Content plays a crucial role in the success of your business! A successful content marketing operation will require a streamlined Content Management System (CMS), which is easy to install and simple to use. A marketing CMS simplifies…
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Identifying loopholes and finding the best-fit email cadence for your audience, based on their content consumption behavior can give you better email marketing ROI. Besides ensuring that the content, the content flow and type of content,…
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Strong marketing foundations can lead to impact business results even with surrounding difficulties. The secret sauce? Invest in a lean, multi-faceted martech stack that unifies your goals and marketing objectives! Catch more tips,…
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Data management is the practice of collecting, keeping, and using any data that a company or an organisation acquires securely, efficiently, and cost-effectively. It is important to organise the data in such a way that it is both easily…
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No marketer can avoid analyzing marketing metrics. With today's martech and marketing innovations, marketers have access to various kinds of metrics and analytics to have a deeper understanding of their marketing performance. But when you…
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New martech acquisitions and marketing techniques are not only changing the marketing and martech game today, it’s redefining the future of customer facing tactics in an online world.  Catch more in this weekly martech highlight:…
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Marketing technology, an amalgamation of marketing and technology, is used to assist marketing teams and it is also used to optimize offline marketing plans. Marketing technology has mostly been used in the sphere of digital marketing.…
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ESOPs - Employee stock ownership plans are offered by some employers to their employees as compensation, majorly in the form of rewards or incentives. This compensation is different from the salaries, reimbursement, or bonuses that the…
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For marketers who are looking for new marketing plans to double their marketing ROI in 2021, podcasts can prove to be a great answer. It is not uncommon for technology companies and even other companies across industries today to run…
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Kevin Cornish, CEO and founder at Moth+Flame discusses a few trending uses of virtual reality in learning and development across the tech market and how this is set to deeply impact the industry: ______ Tell us a little about yourself…
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First-party data, preparations for a cookie less marketing future, a heavier reliance on video as and video marketing….what else is store in the world of martech and marketing?  This weekly highlight can give you a quick snippet:…
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Sarah Deane, Founder at EMQ (Energy Management Quotient) talks about the importance and need to drive human excellence with more than physical health in this interesting weekend chat: _____ Tell us a little about yourself Sarah…we’d…
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Collectively identifying the high-value projects for the organization and strategically working on them as a team rests at the core of Agile Marketing.  Agile marketing teams use SPRINTS (short, finite periods of intensive work) to…
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Advertising technology can best be described as an umbrella of software tools and services that fuel the process of advertising for a company. The advertising technology platforms integrate branding, targeting, delivering, and analyzing the…
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Marketing (and even!) sales activities today require deeper targeted efforts to enable better business ROI. At a time when the world is still reeling from the second year of an ongoing pandemic, the onus lies on marketing and sales teams to…
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