After a tumultuous year in 2018, Facebook has announced a series of new policies to shake off its position on …
Without Customer Experience, Marketing Technology is Hollow in 2019
Chief Marketing Officers are confirmed custodians of “Customer Experience” in 2019. In countless interviews that we have done with Marketing …
A Review of the Top 20 Acquisitions in the Marketing Technology Landscape
MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with …
Mission 2019: How VideoAmp is Eyeing to Transform the Established AdTech Paradigm
In 2019, we expect a dramatic AdTech transformation powered by new platforms for set-top box and automated content recognition (ACR) …
Marketing Technology Primer on “What is Sentiment Analysis”
This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry …
Twelve Trends That Will Impact Social Media in 2019
As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, …
20 Free Marketing Tools for Every Marketer
MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today …
Data Storytelling: An Emerging BI Tech You Can’t Miss in 2019
Today, we dive into the most cutting-edge component of BI tech that data analysts are eyeing closely in 2019 — …
AI Beyond 2020: What Makes the Tech Tick?
We thought of starting a new series on what AI roadmaps could look like in 2020. In AI beyond 2020, …
Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey
Gartner Surveys 600 Marketing Champions Across the US and the UK to Uncover Industry Trends for Enterprises to Prioritize Their …
20 Hot Brands on the Social Media Monitoring RADAR – Part II
Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about …
20 Hot Brands on the Social Media Monitoring RADAR – Part I
MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know …
Predictions Series 2019: Embrace Context-Aware Technologies for Customer Service
Continuing our tradition of bringing cutting-edge Predictions for New Year, we have Anand Janefalkar, Founder and CEO of UJET, speaking …
20 CMOs to Follow on Twitter
MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, …
Predictions Series 2019: Penny Wilson Tells Us Why Social Is an Essential Component of the Customer Journey
In 2018, CMOs should have learned the biggest factor driving their content online. The hunger to drive and magnify Social …
5 ‘Marvel-ous’ Business Lessons Stan Lee Taught Us
1922- 2018 Excelsior! Too many words spoil the mood. I promise this will be very short. It was a tectonic …
Conversica Scripts New Chapter in AI for Sales with Latest $31 Million Funding
Conversica Raises $31 Million in Series C Funding to Fuel Expansion of Conversational AI for Sales and Business; Becomes The Largest …
Tomorrow’s Content Management Systems Will Be Driven by AI
Emerging Horizons of Future Content Management Systems Will Develop with Artificial Intelligence as the Central Theme. As AI Swiftly Penetrates …
LinkedIn Introduces Latest Measurement with Google Campaign Manager for Better Attribution
LinkedIn Has Announced a Measurement Integration with Google Campaign Manager (Formerly DoublClick Campaign Manager), Now Part of Google Marketing Platform Bid …
ZaiLab on Why Partnering with Intelisys Gives Them the Edge
CCaaS provider, ZaiLab, joins the likes of Avaya, 8×8, Five9 and RingCentral as channel supplier to master agency Intelisys At …