LinkedIn Has Announced a Measurement Integration with Google Campaign Manager (Formerly DoublClick Campaign Manager), Now Part of Google Marketing Platform Bid …
ZaiLab on Why Partnering with Intelisys Gives Them the Edge
CCaaS provider, ZaiLab, joins the likes of Avaya, 8×8, Five9 and RingCentral as channel supplier to master agency Intelisys At …
Choosing the Right Ingredients for the Content Management System Recipe
Cooking Content Management System recipes requires the right blend of product design with technology. Getting the right technology becomes easy …
Aligning Business Objectives with Established and Potential CMS Markets
Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share …
Do Enterprises Undermine the Sales Potential of Content Management Systems?
WordPress Dominates the CMS Market Currently with a 23% Market Share. But Why Aren’t Other Companies Catching Up? Content Management …
Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated
Most online businesses are scurrying to find the best definition to Customer Experience. Without fully understanding the benchmark of Customer …
15 MarTech Pros Share Their Most Valuable Experiences and Insights
Giving It Back to the MarTech Industry Is What We Aim to Achieve with This Article Today… Every smart MarTech …
How Customer Voices are Powering ABM Campaigns
Customers Offer Trusted Information About Buyer Value Because Business Networks Are Rich with Potential Prospects. Businesses Shouldn’t Miss the Impact …
The Era of Paid Social Media Promotions Has Just Begun
In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 …
Top Twelve Women CMOs to Follow on Twitter
As Influencers, Women Have Garnered Appreciation on Multiple Platforms, Thus Increasing the Scope of Productivity and Broadening Horizons News of …
Why You Should Keep an Eye on Marketing Reporting Platforms in 2019
TapClicks CEO and Co-Founder Speaks at Length About the Company’s Latest Funding Round, Product Roadmap for the Future and the …
Decoding Conversant’s Mesobase, MarTech’s First Customer and Prospect Relationship Management (CPRM) Platform
All CMOs are driven to achieve the 3Es of marketing — Efficiency, Efficacy, and Engagement. Marketing Technology landscape has swelled to …
Torchlite Raises $3 Million to Expand Marketplace of Certified Digital Marketing Experts
New strategic funding round includes existing investors and new Institutional Investor Torchlite, the platform for finding and managing on-demand digital …
What a Growth-Focused MarTech Acquisition Looks Like?
Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk …
Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX
Adobe Audience Manager Launches Data Explorer Today, Adobe has unveiled Data Explorer to better understand audience groups. Data Explorer is …
Consider Investing in a Marketing Technology Partner for Retail Transformation
Heath Wells, Co-Founder and CEO, NuORDER, Speaks About the Retail Transformation: How Brands and Retailers Are Responding to an Evolving …
Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition
Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for …
Seven Examples of Outstanding B2B Marketing Campaigns
MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens have Named as Their Favorites MarTech Series is doing a unique feature …
Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns
Emerging Technologies Are Extending Video’s Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring …
The Benioffs Acquire the TIME Media Brand for $190 Million
Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff Will this be the world’s biggest …