Artificial intelligence has already changed the way businesses communicate with customers and how marketing plans are implemented. It's impossible to forecast what the future holds in such a fast-changing world, but there are some things as…
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Google Analytics is one of the best marketing analytics tools, mainly providing valuable information about how site visitors behave. The issue is figuring out how to use this complicated platform and put that data to good use. Continue…
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From Rollworks' latest integration to Talkwalker's and Khoros's latest social media trend report: catch the latest marketing and martech highlights: ________ MarTech Quote-of-the-Week! The right mindset is also a very important…
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Every B2B marketer today is buzzing around the concept of Core Web Vitals. What are these Core Web Vitals? And how would it affect a B2B business? Let us dig in to find. In modern SEO marketing, Core Web Vitals or CWV is an important…
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Developing more personalized websites for certain user groups isn't new, but it's only lately become a reality for companies of all kinds. Most people call this new phenomenon "website personalization," but whatever you call it, it's…
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There's always space for improvement in the marketing sector, even if your marketing material is working well. According to common opinion, this does not necessitate a fresh blog post every other day. In fact, with just one blog post, you…
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In a digital-first working and marketing environment, it’s sometimes crucial to ask: how can brands safeguard themselves when a significant channel or platform that they use often suffers a massive outage? Despite the world economy…
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With the help of content syndication, you can turn content into a powerful lead generation tool. Do you want to know how? Keep reading. Until now, you used content to engage, educate, and qualify leads before they even visited your…
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You must generate high-value content and leverage that material to attract visitors to take action for lead generation to be effective. However, there is an ongoing controversy among the inbound community concerning the practice of…
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Since location-based marketing (LBA) and advertising have gained popularity in the marketing/advertising world, businesses are continually developing new location-based marketing and ad tactics to pull in prospects. As a result, their…
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It’s happened before and it might happen again; your marketing ops team scheduled an email for the wrong time or date or with the wrong CTA/link and now you’re wondering what to do to fix the issue. With all the advancement in marketing…
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What does it truly take for modern-day marketers to move prospects through the buying funnel and get them to make an active buying decision? Find out more in this week's martech highlights: ________ MarTech Quote-of-the-Week! It’s…
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The moment we hear blockchain, terms like bitcoin or cryptocurrency come to mind. Honestly, blockchain is beyond these terms. Blockchain has seen significant growth in the past few years, and its benefits of the same to the industry are…
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Businesses increasingly use customer data to help them outperform competition and enhance their services. Businesses' capacities to contextualize data and pull new insights from it are growing with the proliferation of data collecting and…
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B2B marketing or sales disconnects can affect customer relationships and eventually impact potential revenue in the long run. Here are a few internal or external disconnects that could be affecting your marketing goals. The online…
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How is AI bridging today's marketing gap? And how do new martech/adtech systems enable better retail media opportunities? Find out more from this week's martech highlight: __________ MarTech Quote-of-the-Week! AI synthetic content will…
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As an experienced marketer, you got a flair for using insights and trends from one platform to assist with activities in another. It is beneficial and boosts your marketing efforts. Why we say this here is because we are going to talk…
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The world is gradually shifting towards voice-enabled technology; these serve our needs and do what we want in real-time. To stay on the right side of customer noticeability in an ever-competitive digital market, brands must continually…
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Email as a marketing and sales channel still garners significant importance for both, B2B and B2C teams. But when it comes to using email to nurture potential prospects, are marketing and sales teams paying proper attention to what they…
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How are the newest marketing automation features changing the way B2B marketers function? And what does the future look like for user generated content and social marketing? Find out more from this latest martech weekly highlight:…
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