Staff Writers Archives — Page 4 of 17

AI/ML, Behavioral Marketing, Staff Writers

Emotional Metrics and Analytics: Sailing into a Brave New World of CX

There Is A Clear Paradigm Shift In The Approach To Marketing Approach, Largely Due To The Path-Breaking Advancements In AI

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Abhinandan GhoshApril 5, 2018, 8:52 pmApril 16, 2018 0 608

Social Media Marketing, Staff Writers

The Ultimate Guide on Instagram Marketing for B2B CMOs

Instagram continues to add followers, not in thousands, but in millions every year! Yet, you may not find your Chief

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Abhinandan GhoshApril 4, 2018, 8:00 pmApril 16, 2018 0 1085

TwentyThree Unveils In-Depth Analytics and Distribution Support for LinkedIn Video

Staff Writers, Video Marketing

TwentyThree First to Support Publishing of LinkedIn Video

Video Marketing Platform, TwentyThree, Announced the Launch of LinkedIn Support For Their Platform A video is the best way to

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Sudipto GhoshApril 4, 2018, 6:31 pmApril 4, 2018 0 456

Sales Enablement, Staff Writers

Accelerate Sales Within Your Team with New Reply Team Edition Functionality

Reply Team Edition Allows Sales Reps to Effectively Collaborate on Prospects, Email Campaigns, Manage Workload and Permissions Between Team Members, and

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Sudipto GhoshApril 3, 2018, 7:30 pmApril 2, 2018 0 178

Staff Writers

DocuSign IPO: Stronghold of SaaS in the US Tech Market Continues

Businesses are moving towards cloud-native as-a-Service models and the IPOs of software unicorns in 2018 are a testimony to this

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Abhinandan GhoshMarch 30, 2018, 7:18 pmApril 16, 2018 0 460

Staff Writers, Video Marketing

Five Video Marketing Blogs You Should Read

Video is hot, and there is no dearth of information about the new exciting innovations happening in the ecosystem. To

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Sudipto GhoshMarch 30, 2018, 1:10 amMarch 30, 2018 0 602

Customer Experience Management, Social Media Monitoring, Social Media Platforms, Staff Writers

Hootsuite is the Adobe Exchange Partner for 2017

Hootsuite Was Recognized As An Adobe Exchange Partner 2017 For Its Excellence in Social Media Management Solutions; New Hootsuite and

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Abhinandan GhoshMarch 29, 2018, 9:45 pmApril 16, 2018 0 379

B2B Commerce, Staff Writers, Video Marketing

The Rise of Video: LinkedIn B2B Video Now Available for Native Ad Campaigns

Marketers and Brands Can Leverage Video for Sponsored Content and Company Pages to Reach & Engage the Right Audiences, the

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Sudipto GhoshMarch 29, 2018, 6:30 pmMarch 29, 2018 0 533

Customer Experience Management, Staff Writers

Salesforce Integration Cloud Arrives to Build Connected Customer Experiences

Salesforce Integration Cloud Will Surface Data Regardless of Where It Resides to Connect Every System, Customer, and Device in a Whole

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Sudipto GhoshMarch 28, 2018, 8:30 pmMarch 28, 2018 0 233

AI/ML, CRM, Staff Writers

Introducing Salesforce Lightning Flow: The Power of CRM Process Automation for Every CX

Customers Could Use Salesforce Lightning Flow to Build Automated Processes That Improve Data Entry and Accuracy of Form-Filling Processes At

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Sudipto GhoshMarch 28, 2018, 8:00 pmMarch 28, 2018 0 266

Content Management, Digital Asset Management, Staff Writers

Digital Asset Management Company, Widen, Celebrates 70 Years in Business

Family-Owned Widen Has Reinvented Itself from a Pre-Press Services Business into a Global Tech Company that Provides Digital Asset Management Software

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Sudipto GhoshMarch 27, 2018, 11:05 pmMarch 27, 2018 0 607

AI/ML, Content Marketing, Staff Writers, Voice Search

AI-Powered Personalization Drives Great Customer Experience

Kevin Bobowski Said That Personalization Technologies and Data Allow BrightEdge to Segment Customers into More Targeted Groups and Provide Them

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Sudipto GhoshMarch 26, 2018, 11:00 pmMarch 26, 2018 0 1101

Content Marketing, Staff Writers

Content Update: Top MarTech Blogs for Every Marketer’s Platter

Served straight up, here are five MarTech blogs that our marketing analysts felt should make it your To-Do list this

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Sudipto GhoshMarch 25, 2018, 1:00 amMarch 24, 2018 2 731

Dropbox IPO Gaining Momentum After the $1 Billion Revenue Announcement

Staff Writers

Dropbox IPO: An Enlightened Friday For The US Tech Industry

At the High End of the Indicated Pricing, It Could Raise Nearly $650 Million, Making It the Largest Tech IPO

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Sudipto GhoshMarch 24, 2018, 5:05 pmMarch 27, 2018 0 347

AI/ML, Content Marketing, Email Marketing, Staff Writers

Contextual Content and AI: The New Wingmen for Email Marketing Campaigns

The Performance of Your Email Marketing Campaigns Hold the Key to Measure How Well Buyers Respond to New Omnichannel Experiences

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Sudipto GhoshMarch 24, 2018, 8:00 amMarch 23, 2018 2 1061

Behavioral Marketing, People-Based Marketing, Staff Writers

Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the US

People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a

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Sudipto GhoshMarch 22, 2018, 9:30 pmMarch 28, 2018 0 300

D*AS by BravasLive: Disrupting Global Ad Model with Intelligent Content

Content Management, Digital Asset Management, Staff Writers

D*AS by BravasLive: Disrupting the Global Ad Model with Intelligent Content Production

Jay Noce launched D*AS by BravasLive with an Aim to Disrupt the Global Ad Model Bringing over 25 years of

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Sudipto GhoshMarch 21, 2018, 10:30 pmMarch 21, 2018 0 736

Native & Programmatic Advertising, Staff Writers, Video Advertising

Teads Charts Explosive Growth in 2017 to Demonstrate Video AdTech Is Ripe

Teads, an Altice-Owned Company Registered A Record 53% Top Line Growth In 2017 The video adtech marketplace is ripe. The

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Sudipto GhoshMarch 21, 2018, 8:30 pmMarch 21, 2018 0 494

Content Marketing, Digital Asset Management, Staff Writers

Aprimo Idea Lab and Article Editor Unveiled to Empower Content Marketers

Aprimo Idea Lab Solution Helps Marketers Move More Quickly from Ideation to Distribution of Higher Quality Content In 2018, content

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Sudipto GhoshMarch 20, 2018, 8:20 pmMarch 20, 2018 0 445

Analytics, Staff Writers

Impact Radius Rebrands to ‘Impact’ with a Newly Integrated Martech Platform

Newly Branded Impact Would Focus on Bringing Simplified and Optimized Paid Marketing and Media Strategies, Enhancing Transparency and Confidence Impact

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Sudipto GhoshMarch 20, 2018, 6:45 pmMarch 20, 2018 0 620

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

Interview with Henry Bruce, SVP Marketing, Contently

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Real-life Food Photography Drives Marketing

Key Takeaways from the SiriusDecisions Summit 2018

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

The FIVE Key Building Blocks for a Solid ABM Foundation

3 Pivots Marketers Need to Make to Improve Marketing Performance

4 Pro Tips on How to Succeed with your Email Marketing Campaigns

Why Should ‘Grey Area’ Players Fear GDPR?

Adobe Brings Accurate Attribution with Advertising Analytics

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

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