Unbounce and Taboola Announce Strategic Partnership to Make It Easier for Small Businesses to Succeed, Driving Acquisitions at Scale

Partnership Will Provide Taboola’s Clients with the Unbounce Landing Page Analyzer Tool to Improve Landing Pages and Convert More Traffic

Taboola, the leading discovery platform, announced a strategic partnership with Unbounce, the leading landing page and conversion platform for marketers and agencies. Marketing partners of Taboola will now have access to the Unbounce Landing Page Analyzer, allowing them to improve landing pages, convert more traffic, and optimize campaigns.

@Taboola and @Unbounce announce partnership to #optimize landing pages

The Unbounce Analyzer Integration Program, which launched in May 2018 and leverages AI technology and proven landing page best practices, will provide Taboola’s brand marketer clients with comprehensive reports on the performance of their landing pages and recommendations for improvement at no cost. Marketers will be able to optimize for several key performance categories including page speed, mobile experience, SEO, copy sentiment, industry benchmarks, conversion-centered design, and trust and security to convert more traffic.

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“As a high growth business, partnering with innovative companies like Taboola has been pivotal to our success and ability to introduce more marketers to the ease and power of the Unbounce platform,” said Rick Perreault, CEO and co-founder of Unbounce. “We’re thrilled to be teaming up with Taboola to bring the Analyzer and its intelligent landing page insights to thousands of Taboola’s brand marketer clients.”

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The partnership is an extension of Taboola’s Self Service platform, which grew to $100M run rate in its first year, and comes on the heels of Taboola’s recent partnership with HubSpot to turn on content discovery for over 40,000 marketers. Taboola’s self service platform offers cost-efficient and scalable solutions to marketers allowing them to reach 1.4B users globally outside of search and social, placing relevant recommendations on some of the most premium publishers in the world, and carrying high editorial value and brand safety.

“Every brand has a story worth being discovered, and this partnership with Unbounce will help brands engage with their audiences throughout the full marketing funnel,” said Adam Singolda, CEO and founder of Taboola. “At the heart of what we do is make small business and brands successful, and we’re proud to offer marketers the resources they need to succeed in today’s fragmented digital marketplace. We are committed to continuously identifying new ways to help our partners.”