Aprimo has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Work Management (MWM) Platforms report.
Aprimo, a leading provider of marketing work management and content operations solutions, has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Marketing Work Management. In this report, the company is also ranked furthest for “Ability to Execute.”
We think this recognition underscores Aprimo’s continued commitment to driving innovations in productivity management and collaboration solutions for globally dispersed marketing teams.
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In the companion Critical Capabilities research, Aprimo received its highest use case rating for the Compliance-Driven Organization. We believe that this reflects Aprimo’s strength in regulated markets and also underscores our investment in AI-powered controls for brand and regulatory compliance. Aprimo’s budget management capability also received high scores. Native budget planning, actuals tracking, and a universal ERP connector help marketing and finance stay aligned.
“In our opinion this recognition from Gartner reinforces what our customers experience every day. Aprimo helps global marketing teams execute with confidence and precision,” said Kevin Souers, Chief Product and Technology Officer at Aprimo. “We are proud to be named a Leader again and placed highest for Ability to Execute. We believe this reflects the value our customers gain from uniting planning, spend, and productivity in one intelligent platform. Our investments in AI Agent capabilities are transforming how teams plan and deliver work, giving them greater visibility, stronger compliance, and measurable impact across every campaign.”
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Aprimo’s Marketing Work Management (MWM) solutions, Plan, Productivity, and Spend, enable organizations to optimize every stage of marketing operations, from strategy and planning to execution and measurement. Plan centralizes marketing strategy, goals, and campaign planning into a unified workspace. Its Intelligent Content Brief (ICB) capabilities allow teams to align on objectives, audience, channels, and deliverables from the start, ensuring every campaign is built on consistent strategy and data-driven insights. Productivity helps teams streamline workflows, automate repetitive tasks, and improve collaboration through dynamic calendars, project templates, and real-time workspaces that adapt to changing priorities. Spend enhances financial governance with real-time visibility into budgets, forecasting, and ROI analytics, enabling teams to track and optimize investments.
Together, these solutions give marketing organizations the visibility, agility, and accountability they need to operate at scale. They help teams increase efficiency, maintain compliance, and deliver measurable business outcomes, even in the most complex and regulated environments. With recent AI innovations, such as Planning Agents, marketers can automate day-to-day work, accelerate campaign launches, and focus more time on strategy and creativity.
