Array Surpasses 1,500 Virtual Events, Releases New Collaboration Feature

Array, the leading content engagement solution provider for life sciences events, has announced a number of accomplishments which continue the momentum they’ve been building since revealing their new brand and name change from Educational Measures in January 2021. The company’s technology and services have now been used by more than 200,000 remote participants at over 1,500 virtual events.

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Array’s technology and services have now been used by more than 200,000 remote participants at over 1,500 virtual events

“When the events industry shifted suddenly because of COVID-19, there was a lot of confusion about how to conduct an effective virtual event. Because Array was already bringing digital engagement and measurable data to in-person events, the transition to virtual was relatively natural,” says Marc Crawford, CEO and co-founder of Array. “Now, after 1,500 virtual events, we have unparalleled data and expertise to help make virtual events more meaningful, and we work hard to share our expertise with clients and the across the life sciences industry.”

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Array continues to introduce new features and enhancements to its platform. The company recently debuted a new proprietary collaborative video option. The feature is designed for use in meetings and events where audience members are encouraged to participate live on video and audio. With collaborative video, the host controls who is live at any given time, opening up opportunities for discussion, screen sharing, and live Q&A with the audience without the distraction and unpredictability of having all participants live for an entire meeting.

“Event planners currently operate in a world where they need a myriad of technology solutions to fit the needs of different events and stakeholders. These platforms often don’t integrate well, create confusion, and make it impossible to have a single, clean source of data,” says Jeannie Griffin, Vice President of Product Management at Array. “Our goal is to create a unified solution that seamlessly integrates the features needed to facilitate participation and engagement at any type of life sciences event – whether in-person, virtual, or hybrid.”

Thanks to its data analysis and experience, Array has become known as a thought leader in the field of content engagement for life sciences events. Array has shared their expertise at trade shows, including Alliance for Continuing Education in Health Professions’s 46th Annual Conference, Informa Pharma Forum and through a series of webinars released through their website and in partnership with other industry influencers such as Questex and MeetingsNet.

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