AnyClip Addresses Another Major Publisher Pain Point by Eliminating Operating Costs Associated with Video
Introduces Free Video Player Solution to Help Publishers Succeed with Video
AnyClip, the AI-driven video content data pioneer, announced the launch of the fastest-loading, first-ever free video player for publishers in the digital media ecosystem. With this player, AnyClip is tackling the industry’s key pain points head-on, by eliminating the high operating costs and fees linked to delivering video on publishers’ websites. The proprietary, highly flexible video player provides publishers with free video streaming, free content storage, and zero ad serving fees. AnyClip launched the video player with an option for publishers to operate it in tandem with its existing premium library of millions of video clips, as well as its recently launched LuminousX, the first end-to-end contextual video content, engagement, and monetization solution.
Video is critical to keeping publishers relevant with their audiences but making money on it has proved difficult for most. Storage, streaming, ad serving and especially the player itself add significant costs to a publisher.
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“Paying for commodities like video players is now a completely obsolete concept,” said Gil Becker, President & CEO of AnyClip. “Publisher after publisher has shared with us their frustrations over the high cost of delivering video content. We are proud to be the first company to offer publishers the quickest player with zero operating cost and access to the best content matching and engagement technology. Publishers are no longer shackled with the need for costly video players and can finally make money with video.”
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AnyClip’s video player grants publishers full editorial control, giving them the option to deliver their own content or access AnyClip’s library of millions of premium video clips automatically matched to articles on the publisher sites. Publishers are also free to execute their own advertising campaigns, or leverage AnyClip’s advertising campaigns, which are all contextually targeted to match their audience for higher engagement and CPM’s. The video player also connects publishers with free dashboards, outlining advanced insights into content and monetization performance, in order to help publishers drive site optimization.
This announcement follows the company’s recent launch of LuminousX, the first end-to-end contextual video content, engagement, and monetization solution. LuminousX enables publishers to face the large technology platforms by enriching any website with an interactive feed of endless ultra-premium and automatically-matched editorial content.
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