Certain Launches Touchpoint Stream to Power High Engagement Virtual and Hybrid Events

Certain, a leading provider of event marketing and management technologies, today announced the launch of Touchpoint Stream, a new intuitive solution for event professionals and marketers to deliver truly interactive experiences for virtual and hybrid event attendees.

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“We’re thrilled to enable Certain to help their customers around the world deliver exceptional virtual and hybrid events with live streaming and videos on demand in a single, engaging experience”

Powered by Certain, Touchpoint Stream provides a flexible central platform for attendees to easily access live and on-demand content and engage with speakers, sponsors, event hosts and fellow attendees. By capturing attendee engagement through features such as live polling, surveys, chat, gamification and discussion boards, Stream transforms that data into a tailored attendee journey throughout the event. Businesses can then utilize those insights to measure event success and inform future event and marketing decisions.

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“With the continued pressure from COVID-19 variants, event planners and marketers need the flexible solutions that engage all audiences,” says Peter Micciche, CEO of Certain. “We designed Touchpoint Stream to provide support for event and marketing professionals who are looking for a single, intuitive platform to stream live and on-demand sessions – while also offering an interactive experience for their attendees.”

Unlike other event platforms that require integrations with third-party vendors for webinars, meetings, event websites and mobile apps, engagement, and data management, Stream offers both event hosts and attendees a single solution for virtual and hybrid events.

To help deliver virtual content, Certain has selected Kaltura, a trusted provider of live, real-time and on-demand video SaaS solutions for the enterprise. By embedding Kaltura’s virtual platform directly within the Touchpoint engagement app, Stream offers customers a proven, best-in-class live streaming experience.

“We’re thrilled to enable Certain to help their customers around the world deliver exceptional virtual and hybrid events with live streaming and videos on demand in a single, engaging experience,” says Zohar Babin, EVP Platform and Growth at Kaltura.

Along with its streaming and engagement features, Touchpoint Stream provides a central content management platform for event hosts to easily design a fully branded mobile and web interface. Data collected through Touchpoint Stream, whether in person, virtual or a combination of both, is made available through one easy-to-use platform, enabling immediate, personalized follow-up throughout the event.

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