Crownpeak Acquires Leading Digital Governance Provider Evidon
Crownpeak’s Latest Acquisition Would Enable Them to Offer Industry’s Most Robust Suite of Compliance and Monitoring Solutions for Digital Experiences
With this addition, Crownpeak is positioned to rapidly expand its digital governance solution, providing broad content quality assurance for organizations managing the risks and rewards of a global digital presence with the speed and agility required of an ever more rapid communications cycle.
Crownpeak Would Add Transparency throughout Digital Supply Chain
Evidon provides enterprise companies with patented, SaaS-based solutions for consent, monitoring, and compliance covering the digital ecosystem. Evidon’s solutions directly complement Crownpeak’s platform by monitoring the exceptionally complex digital marketing ecosystem to ensure control and transparency throughout the digital supply chain.
Tim Vollman, CEO of Crownpeak, said, “Digital Governance is an integral part of managing the marketing technology stack. Besides safeguarding companies against brand damage and financial liability, it is critical to a successful user experience.”
The move accelerates Crownpeak’s path to closing the quality gap by empowering marketers with solutions that make it easy to deploy flawless digital experiences while staying in compliance with global regulations and providing a user experience that instills confidence and trustworthiness.
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The acquisition expands Crownpeak’s Digital Quality Management offering by adding new monitoring and consent solutions that are essential for websites and applications to comply with privacy laws and programs around the world. These solutions are top of mind with the coming deadline for compliance with the EU’s General Data Protection Regulation (GDPR) which takes effect in May 2018.
K1 Backed Evidon’s Acquisition by Crownpeak
The acquisition is majority backed by K1 Investment Management, an investment firm focused on enterprise software companies globally. Crownpeak has now made two key acquisitions in the Digital Governance space; with the acquisition of ActiveStandards and Evidon. K1 has invested over $100 million in equity in the combination
Ron Cano of K1, said, “We are excited that our continued investment has created a market leading platform. Combining Evidon’s products with Crownpeak are a true game changer for the industry and will provide significant added value for current customers on both sides.”
Evidon CEO Scott Meyer Would be President of Crownpeak’s Digital Governance Division
Evidon CEO and co-Founder Scott Meyer said, “As two companies dedicated to a complementary aspect of building customer trust through enabling more responsible digital experiences, the new union is a natural fit.” Scott will join Crownpeak as the President of the Digital Governance Division.
Currently, Evidon is a global technology company focused on simplifying the complex world of Digital Governance. Fulfilling this promise requires organizations to have a comprehensive approach to govern data collection across their websites, applications and ads while complying with global regulations. The world’s leading brands rely on Evidon to empower their Digital Governance success across millions of web pages and apps that drive billions of online revenue.
Crownpeak Offers Complete Suite of Cloud-First DXM Platform