Digital marketing teams can look forward to more concrete ways of enhancing the customer experience, with new capabilities from the Swiss CMS vendor Magnolia that optimize business goals along the customer journey. While launching these content capabilities at DMEXCO, Magnolia also announced partnerships with Siteimprove and Spryker aimed at reinforcing its abilities to deliver experience-driven commerce.

“Digital marketing is becoming more data-driven and Magnolia’s new capabilities give businesses specific ways to test, measure and improve various steps along the customer journey,” said Pascal Mangold, CEO of Magnolia. “This makes for a better customer experience overall and helps boost conversions and sales in the long run.”

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Magnolia’s new capabilities cover:

Personalization: Magnolia expands its personalization capabilities with a module that lets marketers tailor content based on real-time insights from customer journeys. Marketers can now easily combine explicit and implicit personalization to offer relevant content at each step of the customer journey.

Engagement optimization: Magnolia introduces a module that enables marketers to run multivariate testing and leverage automatic optimization of content. Marketers can speed up conversion rates, move customers faster through the funnel and continually enhance digital experiences.

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These capabilities are built as extensions and are available as add-ons to Magnolia’s core product offering.

New partnerships also help global brands optimize content and digital experiences:

Siteimprove: At the core of the partnership is a plugin that allows users of Magnolia CMS to seamlessly integrate Siteimprove’s tools that help improve SEO, web analytics and content quality.

Spryker: As Magnolia’s newest commerce partner, Spryker’s modular approach and flexibility match Magnolia’s open suite model and integration strengths, enabling retailers to build future-oriented digital platforms.

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