MarTech Breakthrough names ON24 the best event management platform and leading independent research firm identifies ON24 as a growth stage B2B content engagement solution

ON24 announced it received two industry acknowledgments for the company’s continued innovation and growth as a category leader. The ON24 Digital Experience Platform was named the “Best Overall Event Management Platform” by MarTech Breakthrough as part of their annual awards recognizing the best companies, technologies, products, and services for sales, marketing, and advertising. Also, Forrester, a leading global research and advisory firm, recently included ON24 as a growth stage company in the content engagement solutions market for ON24 Engagement Hub, a central destination for audiences to get engaging, dynamic live and on-demand content when they need it.

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ON24 received industry acknowledgments from MarTech Breakthrough as the “Best Overall Event Management Platform” and Forrester as a growth stage company in the content engagement solutions market for ON24 Engagement Hub.

“Thanks to the ON24 team for your dedication and hard work that are delivering the innovation customers need to drive measurable revenue and growth,” said Sharat Sharan, CEO of ON24. “We’ve built a powerful digital engagement platform for demand generation, partner enablement, and event marketing, and are honored to be recognized for the impact we’re having throughout the industry.”

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MarTech Breakthrough selected ON24 as the “Best Overall Event Management Platform” for its innovation, performance, functionality, and impact, among other criteria. The ON24 Digital Experience Platform is a cloud-based marketing and sales platform that enables companies to create branded digital experiences such as webinars, virtual conferences, and curated content hubs that drive deep customer engagement, provide first-person data, and create AI-driven personalization.

In their report, “New Tech: Content Engagement Solutions For B2B, Q3 2021,” Forrester named ON24 among vendors in the growth stage for ON24 Engagement Hub. According to Forrester, “Configuring and customizing online web pages…that invite buyers to explore well-organized, curated content using a Netflix-inspired browsing experience has become an important engagement approach…Content experience hubs infer interests or capture specific purchase signals based on how buyers interact with assets.” The firm spoke with their analysts and interviewed external subject matter experts “in [their] search for the most important content engagement technologies.”

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