Empowering brands and their PR teams to search across up-to-the-minute event photography to find and source photos featuring their brand products and brand ambassadors

FADEL, innovator of brand compliance and digital rights management software, will be showcasing the newest tool in its portfolio of marketing technologies for brands, PictureDesk, at DAM Europe, Europe’s leading conference dedicated to Digital Asset Management.

Fashion, luxury, and other high-end brands invest a lot of dollars in their PR gifting strategy to gain valuable brand exposure through influencers or celebrities. With PictureDesk, brands can double the brand exposure and gain a much higher return on the campaign by finding and amplifying content.

PictureDesk is the latest addition to FADEL’s Rights Cloud family of products which include solutions for Digital Rights Management and Content Tracking. The technology, which came from the acquisition of UK-based Image Data Systems, has a rich history of usage by both market-leading brands as well as prominent photographers and agencies to publish and license content.

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PictureDesk for Brands gives access to a live feed of content streaming in from events all over the world, often just moments after they have been captured by the photographer’s lens. Brands will never miss a red carpet moment!

• Search across over 100 million licensable photos to monitor for brand placement in day-to-day event and lifestyle photography
• Set StarTrackers on high-profile celebrities and influencers so that you can sit back and let content come directly to your inbox
• Review for brand exposure and license up-to-the-minute images to use in PR campaigns and across social media posts

“Fashion, luxury, and other high-end brands invest a lot of dollars in their PR gifting strategy to gain valuable brand exposure through influencers or celebrities,” said Devi Gupta, SVP of Marketing & Alliances at FADEL. “With PictureDesk, brands can double the brand exposure and gain a much higher return on the campaign by finding and amplifying content with the brand placement.”

PictureDesk also includes powerful features for AI-driven Visual Search, Lightboxes, Contact Sheet generation, and Brand Tagging.

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