Percolate Partnership with Allocadia Highlights Two Best in Class Marketing Technology Providers’ Commitment to Help Marketers
Percolate, the System of Record for Marketing, and Allocadia, the leading Marketing Performance Management solution, announced a partnership to further streamline the marketing process to deliver more effective marketing results. This partnership is another validation of the growing importance of the marketing operations role and technologies that support their objectives. The integration will be featured during Transition, Percolate’s annual customer conference taking place in San Francisco on April 19.
“Long-term marketing success is achieved by better understanding the effectiveness of key initiatives, which can only be accomplished by tracking ROI. Our partnership with Allocadia not only helps CMOs and marketing teams gain a view into future activities and their projected impact but also enables them to link their budgets with their content orchestration. This helps quantify results while driving business value. That’s a huge shift away from today’s backward-facing reports and campaign summaries,” said Randy Wootton, CEO, Percolate.
This joint solution of two mission-critical marketing technologies – Content Marketing Platforms and Marketing Performance Management – will combine upstream marketing process management with strategic planning, budgeting, and performance measurement, enabling marketing leaders to continually monitor and optimize marketing’s contribution to revenue and other priority business goals. Together, Percolate and Allocadia provides visibility into the marketing process from plans and activities through to measurement of results, improve team coordination and enable marketers to more effectively and confidently run marketing like a business.
“The combination of Percolate’s Content Marketing Platform with Allocadia’s Marketing Performance Management solution was driven by joint customer demand from leading-edge CMOs and Marketing Operations leaders who realized the value of gaining better visibility into their plans and investments while being able to collaborate more easily. In linking these critical functions, we are not only enabling marketing teams to maximize their resources and optimize for performance and process but bringing increased confidence to marketers because they can now prove the business impact of their work,” said Kristine Steuart, CEO & Co-Founder, Allocadia.
Recommended Read: Interview with Jocelyn Brown, VP, Customer Success, Allocadia