Pressboard Will Use This Knowledge to Develop a Concrete Curriculum on Branded Content
Pressboard, the world’s number one platform for buying branded content, announces the launch of Pressboard University. Through this new educational platform, Pressboard aims to improve the quality of branded content across the industry by providing brands and marketers with the expertise and tools they need to tell better stories.
Pressboard also announces that Fara Warner, the former Global Content Director at WSJ. Custom Studios, will be joining as the Strategic Advisor of Pressboard University.
Pressboard works with hundreds of advertisers — including Ford, GE and Spotify — to develop sponsored content for dozens of influential media publications, such as Entrepreneur, Inc. and The Wall Street Journal. Its new self-serve platform allows advertisers to place their content on the premium publications of their choosing to drive brand awareness among a targeted audience.
Now, Pressboard University provides these brands and marketers with the knowledge needed to improve the success of their branded content. The educational platform includes courses covering topics such as content strategy, publisher placement (where to reach your target audience and how to connect with them), and amplification and distribution (how to improve ROI). Pressboard’s core course will consist of six modules and will be free for all users.
One-off courses and masterclasses in brand journalism, multimedia and more will also be on offer as Pressboard University further expands. All participants of the courses will become PBU (Pressboard University) Certified upon completion.
Warner will act as ambassador and Strategic Advisor for Pressboard University, and will assist in curating courses for the university curriculum. As a former Global Content Director at WSJ. Custom Studios and former VP of Custom Content for Dow Jones, Fara’s extensive expertise in content marketing will help create engaging and relevant lessons for brands and marketers at Pressboard University.
“Working with Pressboard as an advisor gives me the opportunity to work with a company that is at the leading edge of branded content with both technology and creativity,” said Warner. “Our collaboration gives us the opportunity to help marketers create branded content that will resonate with audiences and help them work with publishers and creatives in new ways to create stories instead of ads.”
“We’re thrilled to have Fara join the Pressboard team as an advisor to help build out Pressboard University. Her work building the Wall Street Journal Custom Studios into one of the world’s most respected branded content studios demonstrates a unique understanding of the role branded content plays in both the publishing and advertising ecosystems,” said Jerrid Grimm, co-founder and CEO of Pressboard.