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Ford

Pressboard Launches Pressboard University to Educate Brands and Marketers on How to Create Great Content and Storytelling

Pressboard Will Use This Knowledge to Develop a Concrete Curriculum on Branded Content Pressboard, the world’s number one platform for buying branded content, announces the launch of Pressboard University. Through this new educational platform, Pressboard aims to improve the quality of branded content across the industry by providing brands and marketers with the expertise and tools they need to tell better stories. Pressboard also announces that Fara Warner, the former Global Content Director at WSJ. Custom Studios,…

Informatica Announces 2018 Innovation Award Winners

Amazon Web Services, Ford, Lippo Digital Group, PayPal and Shire Pharmaceuticals Take Top Honors at Informatica World Informatica, the enterprise cloud data management leader, announced the winners of the 2018 Informatica Innovation Awards, which recognize customers who are leading an intelligent disruption for their organizations through the transformative use of data. The 2018 winners and honorees are unleashing the power of data to achieve exceptional results across four key journeys representing the award…

Ford, Toyota, and Chevrolet Earned The Top Three Spots in the L2 Digital IQ Index; Auto 2018 Report

Digital Benchmarking Firm L2 Inc Releases Its 6th Annual Digital IQ Index: Auto 2018 Report. The L2 report benchmarks the digital performance of 43 Auto brands operating in the US, with a specific focus on key digital strategies and best practices for auto manufacturers to follow consumers into a mobile-first world. The Digital IQ Index methodology examines a brand's strengths and weaknesses across the four digital dimensions of Site, Digital Marketing, Social, and Mobile. Index brands are classified as either Genius,…

Big Block Taps Former Leo Burnett EVP, Tom Flanagan as Chief Content & Innovation Officer

The Agency-Accelerator Is Quietly Playing A Big Role At CES 2018 The creative services and media ventures company Big Block has announced that it has added former Leo Burnett EVP Tom Flanagan to its executive team. Flanagan will serve as Chief Content & Innovation Officer at Big Block. Content Marketplace is a Global Match-Winner At the time of this announcement, Tom Flanagan said, “I joined Big Block because of the dynamic marketplace of entrepreneurial services, entertainment capabilities and new ventures…