European E-commerce Struggle With Poor Website Performance

Report Reveals European E-commerce Companies Struggle With Poor Website Performance

PRNewswire

November 16, 2022

Data shows monolithic CMSs are obstacles to speed and omnichannel strategies

Storyblok, the content management system (CMS) category leader for 2022 that empowers both developers and content teams to create better content experiences across all digital channels, today announced the findings from its Enterprise eCommerce Leader Report (2023 EMEA).

The report examines data from 3,583 e-commerce companies in the EMEA regions that have 100+ employees and revenue above $10 million.

The data reveals that the top five monolithic CMSs perform poorly in Google Lighthouse speed and performance scores, with websites built on these CMSs achieving a maximum average performance score of 34.6. These low scores have a negative impact on responsiveness and visual stability, which makes websites more difficult to use and decreases conversion rates.

Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy

Some other notable findings from the report include:

As traffic grows, e-commerce companies are more likely to use multiple CMSs, with the average monthly traffic of those using 1 CMS being 2,678,933 and those using 2 CMSs being 4,303,393. This leads to siloed content that presents obstacles for omnichannel marketing.
Adding content in a second language significantly increases the growth rate of traffic: adding 1 to 3 extra languages can lead to up to a 26% growth rate in a 3-month period and a 24% growth rate in a 6-month period
The top 5 monolithic CMSs all perform poorly in terms of Time to Interactive, ranging from 9.5 to 13.3 seconds
The most popular frontend technologies are: #1 React, #2 Vue, #3 Angular
The most common e-commerce platforms are: #1 Magento, #2 Salesforce Commerce Cloud, #3 Shopify

“Monolithic CMSs prevent e-commerce companies from delivering and evolving the digital experiences customers deserve,” said Dominik Angerer, Co-Founder and CEO of Storyblok. “Headless content management not only allows for dramatically increased speed and performance, but it also opens up endless possibilities for the channels you can use to reach your customers.”

Marketing Technology News: Privacy Regulation Calls for Industry Collaboration and Establishing Standards

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.