Brand & Licensing Innovation Summit North America Reveals Senior Leader from Shopify and Former Mondelez Exec to Headline the Conference

Brand & Licensing Innovation Summit North America (B&LIS) today revealed the event’s world-class lineup of keynote speakers set to open each day of the Summit. On Day 1, hear from Jason Badal, Head of Multinationals at Shopify, as he discusses trends in retail and, more specifically, the ecommerce space, and on Day 2, former Mondelez executive Bonin Bough, current Chief Growth Officer at Triller, will share insights on how he has helped brands reach a new level of growth and success. Bough represents world-renowned clients including Angry Orchard, Cîroc, Dr. Pepper, Essence, Grub Hub, HBO Max, L’Oreal – NYX, LiteBoxer, Maybelline, McDonalds, Popeyes, Safe Bitcoin, Space Jam Cast Party, Two Faced, Urban Decay, and Verizon.

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“Bringing Brands to Life in Innovative Ways.”

Kicking off the first day of the Summit is Badal with his presentation, “Trend Talk: Ecommerce and the Future of Brands at Retail.” Opening the second day of B&LIS, Bough will speak to the power and growth strategies for brands in his conversation, “Bringing Brands to Life in Innovative Ways.” Beyond the keynotes, B&LIS speakers are set to tackle the changes in licensed consumer products, from shifts at retail to the digital transformation of content, the proliferation of brand management companies, the importance and feasibility driving sustainability and diversity initiatives and much more.

Following the immensely successful wrap of Licensing Expo Virtual, which connected the global licensing community on a digital platform that saw more than 6,000 meetings over three days, B&LIS will reunite the licensing community’s US-based industry leaders and decision-makers in person for the first time in nearly two years.

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The two-day conference, slated for October 27-28 in New York City at Convene New York, is strategically designed to facilitate thought-provoking conversation and debate, one-on-one networking opportunities and spotlight upcoming trends.

The informative and trend-forward sessions, fireside chats and workshops are broken down into three themes: Trends, Retail and Sustainability; Content and Digital Transformation; and Entertainment Trends. Confirmed to address an assortment of topical subjects include speakers from Authentic Brands Group, Funko, Global Brand Advisors, IT’SUGAR, JRA, Macy’s, Microsoft, McBride Company, NPD, Products of Change, RECUR and WHP Global.

The latest speaker addition to the Macy’s x Funko session titled “Odd Couple” is Jordan Dabby, Senior Director of Partnership Marketing and Advertising for Macy’s Branded Entertainment. Jordan manages the brand partnerships and promotional efforts that bring to life the world-famous Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks. He leads a strategic team responsible for identifying, securing and managing new brand partnerships from conception through execution—details on the session can be found below.

“B&LIS is such a unique and exciting Summit, as it provides the opportunity to gather with the visionaries that are leading change, driving the most creative partnerships, and fueling the introduction of new trends,” said Anna Knight, Vice President of Licensing for the Global Licensing Group, Informa Markets, organizers of the event. “This year’s keynote and full conference lineup, produced in partnership with Licensing International, is gearing up to be our best yet. We are thrilled to share that attendees will have the chance to learn from the creative team behind the iconic Friends Pop-up, the visionary behind the world’s most sought-after IPs, the brand that is restoring instore footfall and so many more.”

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