Cisco Selects DWA Media As Its Media Agency Of Record

By MTS Staff Writer On Dec 8, 2017

Cisco Selects DWA Media as its Media Agency of Record

DWA Team to Spearhead Digital Planning and Buying for Cisco, the IT and Networking Leader

DWA, an award-winning, independent media, and marketing agency, just won the global media business of Cisco. Cisco chose DWA following a competitive, months-long comprehensive vetting process. Brazil, Canada, Mexico, France, Germany, the UK, Australia, New Zealand, Japan, India, and China are among the markets represented in this account.

Talking about the collaboration with DWA, Jitka Petrickova, Senior Director of Global Media for Cisco, said, “It is my pleasure to announce that DWA will be Cisco’s new global paid media agency partner. DWA was selected for its deep experience in the B2B space and their ability to navigate the digital ecosystem to best leverage mar-tech and ad-tech solutions across all digital channels. I am confident that this new partnership will accelerate Cisco’s transformation towards personalized marketing.”

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DWA has more than two decades of experience working with technology brands and specializes in full funnel media strategy and buying for B2B marketers. DWA’s winning proposal included a comprehensive strategy to disrupt, engage, and convert Cisco’s global audiences.

This client win follows DWA growing its global accounts and naming several key executives. DWA was also named for the fourth consecutive year to Inc’s list of fastest growing companies. Cisco recently chose Ogilvy for its creative and debuted an ad in August that promoted its new “intent-based networking” services starring popular Game of Thrones star Peter Dinklage.

“We are thrilled to be collaborating with Cisco and helping them take advantage of today’s best digital practices. With our extensive experience in B2B technology marketing along with our global reach, we are well positioned to speak to Cisco’s audience,” said Bob Ray, global CEO of DWA.