Recognition celebrates the creation of a transformative digital brand experience using Acquia Site Factory infrastructure

EPAM Systems, Inc., a leading digital transformation services and product engineering company, today announced it was selected along with Mars, Incorporated, as the winner of the 2021 Acquia Engage Award for “Leader of the Pack: Retail.” The Acquia Engage Awards recognize high-impact digital experiences that organizations worldwide are building with the Acquia Open Digital Experience Platform, including Drupal Cloud and Marketing Cloud. Winners demonstrate an advanced level of functionality, integration, performance, and user experience.

“We are honored to be recognized alongside Mars for this award,” said Seth Gregory, Director, Software Engineering, and Head of the Acquia and Drupal Practice at EPAM. “Leveraging the power of Acquia Site Factory, our teams collaborated to bring a platform to life that enables the accelerated delivery of compelling, consistent, and engaging digital web experiences at scale to match the standards of Mars’ world-class brands.”

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Mars worked with EPAM to develop its vision of a “starter kit,” a shared toolkit that provides all Mars brands with a well-defined process and consistent starting point for building brand and campaign web destinations. Prior to the creation of this platform toolkit, Mars relied on “one-off” website development services that led to many separate implementations unique to each individual segment or brand, rather than a broad implementation with a single, shared approach for the whole corporation.

“For our brands to deliver inclusive, engaging and elevated consumer experiences, it’s essential to provide our teams with easy-to-assemble online experiences that are accessible, high-performing and favor interactions across all devices,” said Richard Dartois, Director Digital Demand Engineering, Mars, Incorporated. “Thanks to EPAM’s advisory services, collaborative approach and digital engineering excellence, together we designed and built a modern website system that enables 100x scale while consistently delivering the experiences we need today for the world we want tomorrow.”

With Acquia Site Factory as the underlying infrastructure, the project team rapidly created a unified platform that provides new compelling digital experiences for all Mars brands while ensuring compliance, delivering easy maintenance, and reducing costs. The toolkit helps Mars brands to easily create, build, manage and scale new sites independently without developer intervention—leading to a 50 percent reduction in web development time and a 40 percent decrease in ongoing web maintenance costs.

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open-source Drupal at its core, the Acquia Open DXP enables marketers, developers and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out.

“Showcasing the most impressive digital experiences, across industries and geographies, is a highlight of Acquia Engage,” said Lynne Capozzi, Chief Marketing Officer at Acquia. “Each customer’s story demonstrates the impact that creatively designed and thoroughly executed digital experiences can have on customer engagement and organizational performance.”

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