Getty Images Selects Digital Asset Management Platform Brandfolder to Power its Media Manager
Getty Images, a world leader in visual communications, and Brandfolder, the world’s most intuitive digital asset management (DAM) platform, have announced the launch of Getty Images Media Manager Powered by Brandfolder, providing customers with an industry-leading product to store, manage, and share digital assets.
With roughly 375 million photographs, videos, vectors, and illustrations available across both gettyimages.com and istock.com, Getty Images’ customers often need a centralized cloud-based solution that is accessible to hundreds or thousands of users across a business, and around the world. Brandfolder and Getty Images together provide a seamless integration into the creative workflows of customers allowing their teams to collaborate on searching, tagging, editing, and distributing their licensed assets.
Marketing Technology News: Pega Appoints Hayden Stafford as President of Global Client Engagement
“As one of the world’s most trusted sources of visual content and a platform built to intuitively manage visual assets, the partnership between Getty Images and Brandfolder is a natural fit,” said Steve Baker, CEO of Brandfolder. “We are thrilled to be joining forces and looking forward to seeing the impact our joint efforts will make.”
“The ability to provide a dynamic and robust digital asset management solution is a natural extension of our core business,” said Peter Orlowsky, Senior Vice President of Global Business Development at Getty Images. “Our customers expect that when they work with one of our tools, they are getting a best-in-class solution. Partnering with Brandfolder to power our Media Manager digital asset management solution ensures that we are delivering a powerful, cutting-edge tool for their asset management needs.”
Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership
Getty Images will continue to maintain customer relationships and end-to-end support with Media Manager Powered by Brandfolder, giving customers the ability to work with global technical account management teams around the world to leverage Getty Images’ digital content management expertise and scale.
Marketing Technology News: UTAG Offers a Few-Step Plan to Adopt a Rapid Digital Strategy and Survive the Pandemic