New Feature Extends Personalization Capabilities Beyond Email and Offers Comprehensive Campaign Management
Campaigner Inc, the email marketing brand of j2 Global, recently announced its new Landing Pages feature, enabling advanced marketers to take engagement with customers one click further than ever before. Campaigner Landing Pages improve marketers’ ability to personalize content for each subscriber, drive lead generation, and track and report engagement for comprehensive campaign management on one consolidated platform.
“In today’s increasingly competitive marketing landscape it’s more important than ever for marketers to personalize content to reflect the individual tastes and preferences of their customers,” said EJ McGowan, Vice President and Managing Director at Campaigner. “Where views and open rates have long been the standard for email marketing measurement, marketers must now demonstrate true engagement with customers. Our new Landing Pages feature enables just that and helps marketers craft personalized end-to-end campaigns, driving real ROI for their businesses.”
Marketers can easily create hosted Landing Pages that integrate directly with their email marketing content on the Campaigner platform. They can merge existing contact information and related content to create Landing Pages that present unique content to each page viewer, for a tailored and personalized experience in a rich medium beyond email. The campaign-specific pages can direct customers and prospects to complete a specific call to action, including completing a purchase, subscribing for content, downloading digital materials or providing additional information.
“Marketers today demand comprehensive tools that enable them to consolidate and simplify their technology stack,” said Seamas Egan, Director of Marketing and Sales at Campaigner. “With our hosted Landing Pages solution, email marketers have another tool in their belt to take their campaigns one step further without using disparate resources.”
Campaigner Landing Pages include pre-designed templates as well as a full HTML editor so content creators can design fully customizable content that meets any brand guidelines. The solution features tracking and reporting capabilities for marketers to monitor views, clicks, subscribes, conversion rates and bounce rates – offering a complete view of a campaign’s performance and customers’ engagement.
Recommended Read: 6 Effective Ways To Drive ROI On Your Landing Pages