Playable and iStock by Getty Images Partner to Launch Stock Video Collection
Millions of videos now available for use across marketing campaigns
Playable, the leader in video email marketing, in partnership with iStock by Getty Images, a leading global source of visual content for small and mid-sized businesses, launched a collection including millions of royalty-free stock videos for marketers to add to their email marketing campaigns.
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“Marketers send over 100 billion permission-based emails every single day, because email delivers the highest return-on-investment of any marketing channel,” said Bob Hitching, CEO at Playable. “Our stock video library now allows marketers to supercharge the engagement and ROI of those emails by adding and customizing video content from iStock by Getty Images.”
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The stock video library is available for immediate use at istock.playable.video. Marketers search for the perfect video, pay the license fee, and use Playable’s AI-powered video editor to customize the video for their specific marketing objectives. The video is added to an email campaign that is delivered in the normal way using email services provided by Mailchimp, Salesforce, Oracle, Adobe, Campaign Monitor, and dozens of others. Playable’s patented technology uniquely delivers the video in high-quality so that it plays automatically within the inbox for over 98% of email recipients, increasing click-through rates and post-click conversion by up to 500%.
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